Blog | Recent Posts
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Stopping Undervaluing Customers Through Measurement
Rob Markey at Bain has had an interesting career. He clearly has done a lot right. He is an advocate for the importance of marketing in the c-suite. As such it is welcome when he weighs in to support important ideas. In a 2020 piece in the Harvard Business Review he laid out a plan…
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Lost For Good And Always A Share Markets
I found Barbara Bund Jackson’s book through a citation in an old article. The book seems to be now out of print. The book was published in 1985, so being out of print is understandable given it is a bit dated. The examples tend to be about what IBM did in the 60s and 70s…
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Why B2B Pricing Is Interesting
This post will tell you why B2B pricing is interesting, at least to me. (B2B being business to business marketing). I’ll point to some useful advice. That said, the advice also illustrates the conceptual challenges with pricing in channels. The challenges are so significant that it is sometimes hard to keep clear what is being…
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The Three Purposes Of A Purpose
One of the big excitements of business at the moment involves discussions of a company’s purpose. Lots of firms think they should have one but where do you find a purpose? How do you know if you have a good one? What if no one believes you when you say you have a purpose? Jonathan…
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Adding Customers To Ratios
Marc Marshing has published a short book on using customer data in financial analysis. (I am assuming it was a dissertation or similar as it is closer to a paper than a traditional book). He talks about adding customers to ratios, specifically adding a measure of customer value to the price to book ratio. This…
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Marketing Implications Of Financial Accounting
A book chapter I wrote with Jonathan Knowles and Moeen Butt has recently come out in the Review of Marketing Research (vol 18). In our chapter, we sought to give marketers a better understanding of accounting, specifically financial accounting. What then are the marketing implications of financial accounting? Keeping Score Marketers are trying to work…
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Certification And Better Business
One challenge with stakeholder/better business ideas is that there are so many things to be good (and bad) at. Is it enough to be good for the environment if you are awful to your employees? If you give money to your local community does that absolve other sins? Opinions might reasonably differ. As such we…
