Category: Management Theory
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Considering Stakeholder Psychology
An important book in the world of sustainable business is Leveraging Corporate Responsibility by CB Bhattacharya, Sankar Sen, and Daniel Korschun. It was published in 2011, so things have moved on, not least the terminology. In 2025 they might well have decided to use the term sustainable business rather than corporate responsibility. Still, their basic…
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Demonstrating Value From Sponsorships
A major challenge exists in sponsorships. They are typically long-term and don’t lead to immediate sales, so how can a marketer demonstrate value from sponsorships? MASB, the Marketing Accountability Standards Board, tackles this problem in their new book — Sponsorship Accountability. Demonstrating Value From Sponsorships One of the challenges with sponsorship accountability is that there…
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Helping Experts Perform Consistently
I have recently read Atul Gawande’s The Checklist Manifesto. It is a few years old now (2009) but it still has a lot to say about the way the world works as well as Gawande’s aim of helping experts perform consistently. Do Experts Really Need Checklists? Gawande is a doctor and his main area of…
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Must Firms Maximize Shareholder Value?
What is the purpose of a firm? Given we have so many firms and business schools are such a sizable chunk of many universities, you might think that we all agree what firms are for. You would be wrong. There is a surprising amount of disagreement as to the purpose of firms. What are they…
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Signaling And Selection
As I have discussed before there seems a lot to learn about social interactions, and that includes markets, from biology. Scientists in that area have long thought about problems that concern markets. For example, how can selection work to change a population? Or how can you interpret messages when those sending the messages have an…
