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Clarifying management/marketing theory

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  • Neil Bendle
  • Popular Marketing Metrics: How Not To Mess Them Up
  • Marketing Metrics 4th Edition Book
  • Marketing PhD Applications
  • Advice For The Marketing Academic Job Market
  • Sustainable Marketing Strategy
  • Public Policy, Behavioral Economics and Marketing
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Marketing Metrics 4th Edition Book

Marketing Metrics 4th Edition is now available. We like to think of it as the definitive guide to the metrics that marketers can, and often should, use in their jobs. We cover how the metrics are constructed. The book contains many formulas all written in simple ways. (There is no need for advanced math).

Our Aim With Marketing Metrics 4th Edition

A key task we set ourselves was to explain the uses of each metric. Part of that is explaining some cautions. We note where people might typically get into trouble with their use of metrics.

The first three editions have been a great success. We are very grateful to those who have bought the book and recommended it to others. Each edition has generated substanitial sales and have, we believe, improved on the last. For example, the fourth edition discusses more on what a CMO will need to know chatting to finance people. We also discuss sponsorship metrics more extensively. The new edition also surveys changes over the years including the work of MASB and the new ISO brand evaluation standard, see here.

Order The Book Now

You can order it now — save 35% @ informit.com/marketing-metrics if you enter the code METRICS during checkout

For a free sample chapter of the 4th edition of Marketing Metrics please click here.

Please Review Our Book Anywhere And Everywhere

We are always happy to hear feedback. As such, we would be grateful if you would share your thoughts on the book on Amazon. Feel free to share too on social media. If you have comments about the book also do send them directly to me.

In addition, we are not sure if there will be a 5th edition yet. Still if there is we would love to incoprate any ideas/improvements you suggest if space permits.

review of marketing metrics
Please Share A Review Of Our Book: Most People Will Use Electronic Devices But If A Typewriter Works For You, Good For You

Popular Marketing Metrics

While you are here please visit other pages on my site, click here. those interested in marketing metrics should be especially interested in my Popular Marketing Metrics pages. In these I oultine my thought on various metrics. Some of the thoughts are a bit too controversial for the book — which is more of a consensus view.

Popular Marketing Metrics: How Not To Mess Them Up
Popular Marketing Metrics series.

For examples of other pages see these

  • (Marketing) Return on Investment
  • Customer Lifetime Value (CLV)
  • Net Promoter
  • Tobin’s Q
  • Market Share
  • The Bendle Panda Index
  • Marketing Accounts
  • Brand Valuation
  • Value of a Like
  • Profit
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MASB’s Universal Marketing Dictionary

Need a marketing definition? Use MASB’s Universal Marketing Dictionary. Click for the MASB Universal Marketing Dictionary

Pages in Marketing Thought

  • A Plea About Language Used In Marketing
  • Advice For The Marketing Academic Job Market
  • Behavioral Econ For Kids: The Cartoon Book
  • Data Visualization Advice
  • Machine Learning (ML) And Marketing: What Should You Know?
  • Marketing In The Movies
  • Marketing Metrics 4th Edition Book
    • Chapter of Marketing Metrics 4th Edition, Free Sample
  • Marketing PhD Applications
  • Marketing Thought Website Data
  • Neil Bendle
  • Popular Marketing Metrics: How Not To Mess Them Up
    • Brand Valuation: Progress But Lots More Needed
    • Customer Equity: Nice Idea, Bit Of A Mess In Execution
    • How To Use, And Misuse, Customer Lifetime Value (CLV)
    • Is ROI The Most Abused Term In Marketing?
    • Market Share: Always An Indicator Never A Target
    • Marketing Accounts: A Better Way To Measure Marketing Performance
    • Measuring Competition With The Bendle Panda Index
    • Net Promoter Score: Sadly Not As Magical As Supporters Suggest
    • Profit Measurement: Choose Your Own Level Is Problematic
    • Tobin’s Q: Why Academics Should Listen To Managers
    • Total Q, A New Improved Tobin’s Q? Not By Much
    • Value Of A Like: Do Not Use For Budgeting
  • Public Policy, Behavioral Economics and Marketing
  • Recommended Books
  • Sustainable Marketing Strategy
    • B Corp Research Papers
    • Marketing Strategy
      • Measuring Culture Is A Challenge, But Don’t Be Silly
      • Rationality And Marketing Strategy
      • Segmentation, Targeting and Positioning
      • Strategy And Evolutionary Thinking
  • Sustainable Marketing Strategy Cases
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