Clarifying Marketing and Sustainability
I research marketing, sustainability, and accountability. This site brings together my work, ideas, and writing in one place.
This Week’s Post
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Is Systemic Versus Individual A False Dichotomy?
Nick Chater and George Loewenstein’s book, It’s On You, looks at how attempts to drive attention to the actions of individuals diverts attention from the need to change systems. Strangely, although I suspect I agree with the authors on a lot of what they say about the need to change systems, I was disappointed after reading the book. I was hoping that they would detail evidence how individual actions crowd out systemic change in a variety of markets. The evidence they offered was quite sparse. Indeed, I was left wondering: is systemic versus individual a false dichotomy? More Evidence Of…
