Clarifying Marketing and Sustainability
I research marketing, sustainability, and accountability. This site brings together my work, ideas, and writing in one place.
This Week’s Post
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Defying Financial Gravity
Eric Ries’ book, Incorruptible, centers around the challenge of mainitaining a purpose. The (mostly) villain of the piece is the way business is currently done, specifically how it is funded. He calls this financial gravity. So how do we go about defying financial gravity without having to watch dubious movies? Financial Gravity What then is financial gravity? It is a psychologically process; the way things are done. It creates a focus on getting money to the owners as quickly as possible without any consideration of why the company exists, or indeed why it has been successful in the past. It…
