Clarifying Management & Marketing Theory
I research marketing, pricing, and how people make decisions, with a focus on what actually works in practice. This site brings together my work, ideas, and writing in one place.
This Week’s Post
-
Social Media Calls For Boycotts
Social media calls for boycotts are relatively common. While many calls are not especially impactful few brand managers want to be facing a bunch of people shouting about boycotting their brand. Like a lot of social media engagements call for boycott can get pretty intense. Interestingly, and I guess this is predictable from the way
