Clarifying Management & Marketing Theory
I research marketing, pricing, and how people make decisions, with a focus on what actually works in practice. This site brings together my work, ideas, and writing in one place.
This Week’s Post
-
Hopeful Teaching About Climate Change
An interesting challenge with teaching about the problems in the world is that you don’t want it to get too depressing. Listing off a bunch of problems doesn’t really do much to help anyone but it can be pretty miserable. We need ways that the world can get better. We need hopeful teaching, that emphasizes
