Clarifying Marketing and Sustainability
I research marketing, sustainability, and accountability. This site brings together my work, ideas, and writing in one place.
This Week’s Post
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The Academic Grass Is Always Greener
After reading Its On You by Nick Chater and George Loewenstein I ended up a bit sad for them. It reads like men who feel they have wasted their lives and are frantically trying to make up for it. They wish they weren’t behavioral economists/psychologists. I might tell them to relax a bit, the academic grass is always greener. I am pretty sure that they haven’t messed up the world as much as they fear and that they wouldn’t have made a noticeably better impact in other disciplines. Want to read academics having a mid-life crisis? I have a book…
