Clarifying Marketing and Sustainability
I research marketing, sustainability, and accountability. This site brings together my work, ideas, and writing in one place.
This Week’s Post
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Degrowth By Any Other Name
I must confess to finding discussions around degrowth fascinating. I’m not a fan of degrowth. It seems a bit of a slippery term with defenders saying it isn’t about shrinking the economy despite “degrowth” sounding like it means that. Still, it is always interesting to see what others are saying. A group of scholars led by Dario Krpan surveyed the US and UK publics on their reactions to elements of the degrowth platform and terms used to describe it. Does degrowth by any other name smell as sweet? What Is Degrowth? A real challenge is understanding what terms mean. This…
