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The Matthew Effect: Who Gets Rewards

Posted on May 26, 2023May 26, 2023 by neilbendle

Today I’ll talk about a classic article. Robert Merton’s “The Matthew Effect In Science”. This is an important and useful idea. You can tell it is has been successful as it has gained its own Wikipedia page, here. The Matthew Effect There are many things in life where perceptions drive success. This is often true…

What Customers Are Worth

Posted on May 19, 2023May 12, 2023 by neilbendle

Allison Hartsoe’s book — The Age of Customer Equity — looks at customer-based strategy. She highlights examples of firms successfully using customer centric strategy. The examples are interesting and there is much to learn from the discussions. I should note that this is not an academic book. The concepts are much looser than I would…

Math And The Presidency

Posted on May 12, 2023April 22, 2023 by neilbendle

2020 was a US Presidential election like no other. Covid was a major factor both in policy terms but also in how it impacted the very act of campaigning. Still, what didn’t change was that looking at some basic numbers can help us understand what happened. What then can we say about Math and the…

Finance For The Long-Term

Posted on May 5, 2023March 8, 2023 by neilbendle

Stephen Davis, Jon Lukomnik and David Pitt-Watson have a book that focuses on problems in finance. This includes the critical question, why does your pension fund charge such high fees? The authors have advice how we could recreate finance for the long-term. We need a financial system that has at its center a purpose that…

Branding For A Purpose

Posted on April 28, 2023April 26, 2023 by neilbendle

David Aaker’s The Future Of Purpose-Driven Branding is written by a true legend in the field of branding. What is more, his message is a good one. Branding for a purpose is on the up. It has a great future. The Two Jobs Of Purpose-Driven Branding Purpose-driven branding has a great future because branding expertise…

Not Aiding An Opposing Group

Posted on April 21, 2023April 19, 2023 by neilbendle

The fact that we form groups, alliances even, is fundamental human behavior. Working together allows us to achieve things that we couldn’t do independently. Sadly, almost inevitably, being in a group brings conflict with other groups. Much work is done on how we react to group-based conflict. What do we know about whether we are…

Signaling And Selection

Posted on April 14, 2023April 7, 2023 by neilbendle

As I have discussed before there seems a lot to learn about social interactions, and that includes markets, from biology. Scientists in that area have long thought about problems that concern markets. For example, how can selection work to change a population? Or how can you interpret messages when those sending the messages have an…

Messaging About Sustainability

Posted on April 7, 2023April 5, 2023 by neilbendle

Jason Hickel wants a fundamentally changed world which he discusses in Less is More. Other posts have noted technical and historical challenges in his work. For this post let us consider how Hickel thinks his ideas can be implemented. What is his messaging about sustainability? For the sake of argument let’s assume that you think…

Sustainability And Grand Historical Sweeps

Posted on March 31, 2023March 31, 2023 by neilbendle

One way of arguing for the value of sustainability is to suggest that we (humans, westerners, whatever) have declined from a past that was more in touch with nature. Jason Hickel does this by combining ideas about sustainability and grand historical sweeps. History Is Very Much In The Past This isn’t the approach I would…

Modern Business And Sustainability

Posted on March 24, 2023March 24, 2023 by neilbendle

I was disappointed by Jason Hickel’s Less Is More. I had a number of concerns that fit under three headings, lack of economic/business understanding, lack of historical understanding, and divorce from political reality. Today I’ll discuss the technical business elements of my complaint about Hickel’s book. Let us discuss modern business and sustainability Modern Business…

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Pages in Marketing Thought

  • A Plea About Language Used In Marketing
  • Advice For The Marketing Academic Job Market
  • Behavioral Econ For Kids: The Cartoon Book
  • Data Visualization Advice
  • Machine Learning (ML) And Marketing: What Should You Know?
  • Marketing In The Movies
  • Marketing Metrics 4th Edition Book
    • Chapter of Marketing Metrics 4th Edition, Free Sample
  • Marketing PhD Applications
  • Marketing Thought Website Data
  • Neil Bendle
  • Popular Marketing Metrics: How Not To Mess Them Up
    • Brand Valuation: Progress But Lots More Needed
    • Customer Equity: Nice Idea, Bit Of A Mess In Execution
    • How To Use, And Misuse, Customer Lifetime Value (CLV)
    • Is ROI The Most Abused Term In Marketing?
    • Market Share: Always An Indicator Never A Target
    • Marketing Accounts: A Better Way To Measure Marketing Performance
    • Measuring Competition With The Bendle Panda Index
    • Net Promoter Score: Sadly Not As Magical As Supporters Suggest
    • Profit Measurement: Choose Your Own Level Is Problematic
    • Tobin’s Q: Why Academics Should Listen To Managers
    • Total Q, A New Improved Tobin’s Q? Not By Much
    • Value Of A Like: Do Not Use For Budgeting
  • Public Policy, Behavioral Economics and Marketing
  • Recommended Books
  • Sustainable Marketing Strategy
    • B Corp Research Papers
    • Marketing Strategy
      • Measuring Culture Is A Challenge, But Don’t Be Silly
      • Rationality And Marketing Strategy
      • Segmentation, Targeting and Positioning
      • Strategy And Evolutionary Thinking
  • Sustainable Marketing Strategy Cases
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