Clarifying Management & Marketing Theory
I research marketing, pricing, and how people make decisions, with a focus on what actually works in practice. This site brings together my work, ideas, and writing in one place.
This Week’s Post
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Greenhushing By Private And Public Companies
It is easy to conclude that companies totally changed with the election of Donald Trump. I’m pleased to say that isn’t true as Neil Hawkins and Kelly Cooper, writing last fall in the Harvard Business Review, showed late last year. Of course, some business leaders abandoned what were previously said to be deeply held commitments
