Clarifying Marketing and Sustainability
I research marketing, sustainability, and accountability. This site brings together my work, ideas, and writing in one place.
This Week’s Post
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Shareholder Primacy Is Baffling
I must confess I wasn’t sure when I approached the new Eric Ries book. From what I had seen he seemed a bit like a self-help guru for entrepreneurs. My assumption was completely unfair. He has an important book, Incorruptible, aimed primarily at founders. it details how they can create and, critically maintain, great companies that actually make the world a better place. Ries makes powerful points that I will revisit over a few weeks. First, I’ll return to a classic idea — shareholder primacy is baffling. Shareholder Primacy And Externalities Shareholder primacy is sold as a simple notion. Get…
