Clarifying Marketing and Sustainability
I research marketing, sustainability, and accountability. This site brings together my work, ideas, and writing in one place.
This Week’s Post
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Why Are We Doing This?
Some of the big questions in the world are “why are we here” and “why are we doing this”? One of the professors from my MBA has a book that mirrors his course getting students to think through the big questions of life and how they relate to stakeholder business. Thinking About The Ultimate Questions Andy Wicks course is detailed in the book which gives him a chance to sahre the course with every reader. It encourages thinking about what business is for. I took Andy’s course more than twenty years ago, so before this specific course, but he was…
