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The Future Is Abundance

Posted on July 1, 2022July 1, 2022 by neilbendle

Peter Diamandis & Steven Kotler’s book Abundance is a great read. It argues that the future is abundance. The world will be able to produce what we need to give everyone in it a decent life. The book is a valuable antidote to pessimism. The Future Is Abundance, Innovation, And Progress Whenever they see discussions…

Comparing Text Classification Methods

Posted on June 24, 2022June 11, 2022 by neilbendle

Marketing research, especially academic research, now assesses a lot of unstructured text data. (Unstructured data is that which does not come in neat database/spreadsheet form of rows and columns). Classifying such text is a task that computers excel at. So, how do we go about comparing text classification methods to find which one best fits…

Sage Advice On Positioning

Posted on June 17, 2022June 17, 2022 by neilbendle

Kim Whitler, author of Positioning for Advantage, has had a fascinating career. This has taken her through senior marketing roles at some notable companies. She is now at Darden, the University of Virginia (my MBA alma mater). Her book brought back a lot of memories. She has managed to distill the spirit of academic advice,…

Internal Measurement Of Brand Value

Posted on June 10, 2022June 7, 2022 by neilbendle

As regular readers will know I do a lot of work with MASB (the marketing Accountability Standards Board). Some of my colleagues at MASB wrote a paper about brand valuation. I want to highlight and reinforce their message. A key part of this is that the internal measurement of brand value is crucial to bringing…

Regulation And Business Responsibility

Posted on June 3, 2022May 12, 2022 by neilbendle

What can business history tell us about regulation and business responsibility? The Purpose Of Business Looking at business history gives an interesting perspective. The idea that businesses are only there for the benefit of shareholders (see here) is not the only view that exists by a long way. One set of people who had a…

Leadership, Power, And Morality

Posted on May 27, 2022June 10, 2022 by neilbendle

One of the things that struck me about Jeffrey Pfeffer’s Power was its amorality. Generally speaking, I agree with him but even I was left a bit uncomfortable at times. Pfeffer clearly sees power as something you gain in order to achieve things with it. Power isn’t really anything to do with morality. Leadership, power,…

Gaining And Using Power

Posted on May 20, 2022May 20, 2022 by neilbendle

Jeffrey Pfeffer’s Power is a classy version of a self-help book. I know self-help book sounds a bit insulting but I don’t mean it to be. The idea of giving practical advice that is informed by good research is central to what academics should be doing. There are enough complete nonsense self-help books to show…

Role Of Customer Equity

Posted on May 13, 2022May 13, 2022 by neilbendle

Daniel McCarthy and Fernando Pereda have a paper on the role of customer equity in corporate valuation. It is on SSRN so a working paper and yet to be formally published, see here. Still, it has been downloaded a lot. So, I think it reasonable to take a look and comment as many have already…

Using A Pie-Growing Mindset

Posted on May 6, 2022May 7, 2022 by neilbendle

Alex Edmans’ Grow The Piece is a useful book trying to refocus business on being beneficial for society. I have noted the key points before on this before see here. Here I’ll tackle a grab bag of points related to Edmans’ book and using a pie-growing mindset. Maximizing Shareholder Value Is Nebulous Often people like…

Three Principles To Guide Decision-Making

Posted on April 29, 2022May 1, 2022 by neilbendle

Alex Edmans, a finance professor, is having a bit of a moment at the moment. His book Grow The Pie that I’m discussing in two posts is a very useful addition to the field. This post will outline the core points of Edmans’ work. The other post will get into a few more finicky points…

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Pages in Marketing Thought

  • A Plea About Language Used In Marketing
  • Advice For The Marketing Academic Job Market
  • Behavioral Econ For Kids: The Cartoon Book
  • Data Visualization Advice
  • Machine Learning (ML) And Marketing: What Should You Know?
  • Marketing In The Movies
  • Marketing Metrics 4th Edition Book
    • Chapter of Marketing Metrics 4th Edition, Free Sample
  • Marketing PhD Applications
  • Marketing Strategy
    • Measuring Culture Is A Challenge, But Don’t Be Silly
    • Rationality And Marketing Strategy
    • Segmentation, Targeting and Positioning
    • Strategy And Evolutionary Thinking
  • Neil Bendle
  • Popular Marketing Metrics: How Not To Mess Them Up
    • Brand Valuation: Progress But Lots More Needed
    • Customer Equity: Nice Idea, Bit Of A Mess In Execution
    • How To Use, And Misuse, Customer Lifetime Value (CLV)
    • Is ROI The Most Abused Term In Marketing?
    • Market Share: Always An Indicator Never A Target
    • Marketing Accounts: A Better Way To Measure Marketing Performance
    • Measuring Competition With The Bendle Panda Index
    • Net Promoter Score: Sadly Not As Magical As Supporters Suggest
    • Profit Measurement: Choose Your Own Level Is Problematic
    • Tobin’s Q: Why Academics Should Listen To Managers
    • Total Q, A New Improved Tobin’s Q? Not By Much
    • Value Of A Like: Do Not Use For Budgeting
  • Public Policy, Behavioral Economics and Marketing
  • Recommended Books
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