Clarifying Marketing and Sustainability
I research marketing, sustainability, and accountability. This site brings together my work, ideas, and writing in one place.
This Week’s Post
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EVs Are Politically Divisive
One challenge with moving to more sustainable technology is that EVs are politically divisive. In the US whether you drive an electric vehicle (EV) is seen as a political statement. Nicole Sintov and colleagues investigated this back in 2020. Symbolic Attributes Matter It is important to understand, as pretty much every marketer does but occasionally other people don’t, that products are not just a collection of verifiable attributes. EVs are describable by verifiable attributes like the size of their batteries, charging speed, and associated range. Vehicles in general are distinguishable by the speed of acceleration or presence of fancy attributes…
