Clarifying Marketing and Sustainability
I research marketing, sustainability, and accountability. This site brings together my work, ideas, and writing in one place.
This Week’s Post
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The Learning Organization And Sustainability
The Fifth Discipline is a book that focuses on the importance of organizational learning. Coming from a systems perspective, it takes the view that we are so much more collectively than individually. Solving problems requires getting beyond simplistic explanations, e.g., Fred is incompetent, to more realistic and rounded views, e.g., Fred might be incompetent but there are bigger problems. Peter Senge’s view of the learning organization and sustainability has inspired many. Old And Long Reading this book is a commitment. Though written well before the Marvel movies took over cinemas it still works on the Marvel principle that giving the…
