Clarifying Marketing and Sustainability
I research marketing, sustainability, and accountability. This site brings together my work, ideas, and writing in one place.
This Week’s Post
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Teaching Is Marketing
I was reading a book on teaching the other day and it occurred to me that teaching is marketing. Many of the same things that make for a great teacher are also what make for a great marketer. Teaching Matters (Or At Least It Should Do) A peculiarity of being a professor at a research university is that outsiders often have no idea what you do most of the time. There is a widely held belief that professors spend their time teaching inquiring young minds. Yet, a lot of what of the best research professors do is to try and…
