Clarifying Management & Marketing Theory
I research marketing, pricing, and how people make decisions, with a focus on what actually works in practice. This site brings together my work, ideas, and writing in one place.
This Week’s Post
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The Overreaction of NPS
NPS (Net Promoter Score or System) remain arguably the most popular marketing metric. It is widely used by managers, and I know many practitioners who love it. That said, academics are rarely in the ‘loving it’ camp. John Dawes is certainly not. In an article in the International Journal of Market Research lays out where
