Clarifying Marketing and Sustainability
I research marketing, sustainability, and accountability. This site brings together my work, ideas, and writing in one place.
This Week’s Post
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Give Purpose A Chance
In a final post on Eric Ries’ great book Incorruptible I will share a key idea, give purpose a chance. Enhanced Business Judgment Directors in a company are often allowed to use their judgment as to what is in the best interests of the company. Of course, there are limits — the directors can’t just give all the money to their children. (If setting up your children as billionaires were that easy for the average businessperson no one would run for US President). As such, there is a limit to how much business judgment is allowed. In the US, there…
