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Finance For The Long-Term

Posted on May 5, 2023March 8, 2023 by neilbendle

Stephen Davis, Jon Lukomnik and David Pitt-Watson have a book that focuses on problems in finance. This includes the critical question, why does your pension fund charge such high fees? The authors have advice how we could recreate finance for the long-term. We need a financial system that has at its center a purpose that…

Branding For A Purpose

Posted on April 28, 2023April 26, 2023 by neilbendle

David Aaker’s The Future Of Purpose-Driven Branding is written by a true legend in the field of branding. What is more, his message is a good one. Branding for a purpose is on the up. It has a great future. The Two Jobs Of Purpose-Driven Branding Purpose-driven branding has a great future because branding expertise…

Not Aiding An Opposing Group

Posted on April 21, 2023April 19, 2023 by neilbendle

The fact that we form groups, alliances even, is fundamental human behavior. Working together allows us to achieve things that we couldn’t do independently. Sadly, almost inevitably, being in a group brings conflict with other groups. Much work is done on how we react to group-based conflict. What do we know about whether we are…

Signaling And Selection

Posted on April 14, 2023April 7, 2023 by neilbendle

As I have discussed before there seems a lot to learn about social interactions, and that includes markets, from biology. Scientists in that area have long thought about problems that concern markets. For example, how can selection work to change a population? Or how can you interpret messages when those sending the messages have an…

Messaging About Sustainability

Posted on April 7, 2023April 5, 2023 by neilbendle

Jason Hickel wants a fundamentally changed world which he discusses in Less is More. Other posts have noted technical and historical challenges in his work. For this post let us consider how Hickel thinks his ideas can be implemented. What is his messaging about sustainability? For the sake of argument let’s assume that you think…

Sustainability And Grand Historical Sweeps

Posted on March 31, 2023March 31, 2023 by neilbendle

One way of arguing for the value of sustainability is to suggest that we (humans, westerners, whatever) have declined from a past that was more in touch with nature. Jason Hickel does this by combining ideas about sustainability and grand historical sweeps. History Is Very Much In The Past This isn’t the approach I would…

Modern Business And Sustainability

Posted on March 24, 2023March 24, 2023 by neilbendle

I was disappointed by Jason Hickel’s Less Is More. I had a number of concerns that fit under three headings, lack of economic/business understanding, lack of historical understanding, and divorce from political reality. Today I’ll discuss the technical business elements of my complaint about Hickel’s book. Let us discuss modern business and sustainability Modern Business…

Using Data In Decisions

Posted on March 17, 2023March 17, 2023 by neilbendle

It is important to have good intuition when using data in decisions, and this intuition can be improved. This is a central message of a book that recently emerged from teaching these topics at Columbia University. The message makes a lot of sense and is likely, if anything, to make even more sense as time…

The Brussels Effect

Posted on March 10, 2023March 9, 2023 by neilbendle

The Brussels Effect is a phenomenon whereby regulations created by the EU (European Union) become global standards. A key point is that this is something that the EU can do on its own. It isn’t about expanding regulation through multilateral treaties whereby Brussels attempts to get other states to adopt the EU rules. Instead, the…

Communicating Numbers

Posted on March 3, 2023February 4, 2023 by neilbendle

Chip Heath and Karla Starr have a book on communicating numbers. It makes a lot of sensible points. Some might seem obvious but it is easy to get these sort of things wrong. I certainly have in the past, so the advice is worth paying attention to. They even put a mention into their book…

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Pages in Marketing Thought

  • A Plea About Language Used In Marketing
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  • Behavioral Econ For Kids: The Cartoon Book
  • Data Visualization Advice
  • Machine Learning (ML) And Marketing: What Should You Know?
  • Marketing In The Movies
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  • Marketing PhD Applications
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  • Neil Bendle
  • Popular Marketing Metrics: How Not To Mess Them Up
    • Brand Valuation: Progress But Lots More Needed
    • Customer Equity: Nice Idea, Bit Of A Mess In Execution
    • How To Use, And Misuse, Customer Lifetime Value (CLV)
    • Is ROI The Most Abused Term In Marketing?
    • Market Share: Always An Indicator Never A Target
    • Marketing Accounts: A Better Way To Measure Marketing Performance
    • Measuring Competition With The Bendle Panda Index
    • Net Promoter Score: Sadly Not As Magical As Supporters Suggest
    • Profit Measurement: Choose Your Own Level Is Problematic
    • Tobin’s Q: Why Academics Should Listen To Managers
    • Total Q, A New Improved Tobin’s Q? Not By Much
    • Value Of A Like: Do Not Use For Budgeting
  • Public Policy, Behavioral Economics and Marketing
  • Recommended Books
  • Sustainable Marketing Strategy
    • B Corp Research Papers
    • Marketing Strategy
      • Measuring Culture Is A Challenge, But Don’t Be Silly
      • Rationality And Marketing Strategy
      • Segmentation, Targeting and Positioning
      • Strategy And Evolutionary Thinking
  • Sustainable Marketing Strategy Cases
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