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Behavioral Economics for Kids

Behavioral Econ For Kids: The Cartoon Book

The new (third) edition of Behavioral Economics for Kids.

Behavioral Econ for Kids
Have You Got Your Copy Of Behavioral Econ For Kids?

What Is the Aim of The Book?

Firstly, this isn’t the sort of book you just give to your five year old and expect them to digest it. In other words, I aimed the book at parents, students, and scholars. As a result of being a parent I feel I already give too much time to thinking how kids learn.

The aim is for the book to be read by those who want a new way of thinking about human behavior. The book shows this through the lens of children’s actions. I confess that this has caused a little confusion. For instance, this really isn’t a book for your young child’s birthday. Unless, of course, that your young child is comfortable with words like hyperbolic discounting. Or if your kid worries about base rate neglect. In other words, you need to know a bit about human behavior to make sense of the book.

That said, I hope that this cartoon book explains basic ideas in behavioral economics in simple terms.

In doing so it uses examples from childhood to illustrate the psychology of decision making. Through these examples the book explains key ways in which people don’t behave like standard economic models often assume.

The Chapters

  • 1) The Endowment Effect
  • 2) Sunk Cost Bias
  • 3) Hyperbolic Discounting (impatience)
  • 4) Reference Dependence
  • 5) Framing
  • 6) Trust
  • 7) Fairness
  • 8) Loss Aversion
  • 9) Mental Accounting
  • 10) Dishonesty
  • 11) Base Rate Neglect
  • 12) Competitor Orientation
  • 13) Overweighting of Small Probabilities
  • 14) Overconfidence, and
  • 15) Identity.

After illustrating and explaining each concept we refer to a key academic article for those who want to know more. Above all this book is for students, teachers, and academics in psychology, behavioral economics, and business (especially marketing). Also excellent for inspiring children and adults to think through why we behave the way we do.

Behavioral Econ For Kids

If you want you can download it here as a pdf:

Behavioral-Econ-for-Kids-3rd-editionDownload

Feel free to use in class. Hopefully you might want a copy just to amuse yourself. See our coverage on morningstar.ca.

I would love ideas on topics we should add. Similarly, do please do contact me if you think some bits just don’t make sense. Drop me a line with any suggestions, neilbendle@hotmail.com.

Illustrator

The illustrations of the book are provided by Phil Chen. If you want to see Phil’s other work, which includes editorial political cartoons, can be found at: Books by Philip Chen.

In conclusion, I hope you enjoy Behavioral Economics for kids.

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Pages in Marketing Thought

  • A Plea About Language Used In Marketing
  • Advice For The Marketing Academic Job Market
  • Behavioral Econ For Kids: The Cartoon Book
  • Data Visualization Advice
  • Machine Learning (ML) And Marketing: What Should You Know?
  • Marketing In The Movies
  • Marketing Metrics 4th Edition Book
    • Chapter of Marketing Metrics 4th Edition, Free Sample
  • Marketing PhD Applications
  • Marketing Thought Website Data
  • Neil Bendle
  • Popular Marketing Metrics: How Not To Mess Them Up
    • Brand Valuation: Progress But Lots More Needed
    • Customer Equity: Nice Idea, Bit Of A Mess In Execution
    • How To Use, And Misuse, Customer Lifetime Value (CLV)
    • Is ROI The Most Abused Term In Marketing?
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    • Marketing Accounts: A Better Way To Measure Marketing Performance
    • Measuring Competition With The Bendle Panda Index
    • Net Promoter Score: Sadly Not As Magical As Supporters Suggest
    • Profit Measurement: Choose Your Own Level Is Problematic
    • Tobin’s Q: Why Academics Should Listen To Managers
    • Total Q, A New Improved Tobin’s Q? Not By Much
    • Value Of A Like: Do Not Use For Budgeting
  • Public Policy, Behavioral Economics and Marketing
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