How has marketing strategy research focused on sustainability changed over time? This is an important question for researchers that also matters for those who use academic research but aren’t academics themselves. (Often there are not as many of these non-academic users of research as we’d like but one can always hope). To better understand marketing…
A History Of Conservation
Michelle Nijhuis has written a history of conservation, Beloved Beasts. There are 1) many interesting characters and 2) fascinating ideas concerning species and their preservation. Unfortunately, these two features of the book seemed to conflict to my mind. The stories of the colorful characters’ lives kept getting interrupted by digressions about ideas. Still, none of…
Owners Often Care About Beer, Housing, God, And National Identity
Milton Friedman’s idea that owners of, and managers at, companies should only care about the owner’s wealth is pretty odd when you think about it. Owners have long cared about much more because they are human beings. A book on the Guinness family suggests owners often care about beer, housing, God, and national identity. What…
Being Fair To People You Don’t Agree With
Being fair to people you don’t agree with is a really challenging task. After all, from your viewpoint, they are wrong. It can be pretty easy to see the holes in their arguments. Indeed, we can be really great at that. Although we are generally not so talented at taking apart our own arguments. When…
Time Prices Are Useful But Not Everything
Marian Tupy and Gale Pooley have a book, Superabundance. This discusses how prosperity has increased and what this means for pessimistic views of the world. The book is published by the Cato Institute. This is a right-wing think tank in the US, although the institute did not endorse Donald Trump’s view of the US in…
Is It Marketing? Who Cares?
Women traditionally face disadvantages in business. These can be especially pronounced in some societies. There is good reason to want to change this, not least the moral argument. That said, it is often helpful to go beyond the moral argument. What impact does empowering/hiring female micro-entrepreneurs have on society? Is it a zero-sum game, where…
Have You Got A Causal Effect?
Causation is a tricky thing. I remember discussing different conceptions of causality in undergrad and can’t say I’ve grasped it yet. In some ways, it seems like an easy question — we have lay theories of what causes something else everyday. Still, push harder and things get murky pretty quickly. Giving up isn’t an option…
Agreeing And Disagreeing At The Same Time
A second post on Conscious Capitalism. Reading John Mackey and Raj Sisodia’s book I found myself agreeing and disagreeing at the same time. As I said in the last post, I agree with the general idea and found much to like about concepts in the book. That said, I have to say that the tone…
Conscious Capitalism As Stakeholder Management
John Mackey’s book, Conscious Capitalism (written with Raj Sisodia) gives some interesting stories. It has inspired a movement so that is wonderful. The core idea in the book, mainly that stakeholders matter, is a great message. Next post I’ll explain that some things Mackey says don’t work for me. That said, if it does persuade…
How To Make Your Company Relevant?
Some companies are successful and some brands play an integral part in their customers’ lives. What sets the successful apart from those that aren’t? Andy Colville, in her book of the same name, argues that it is relevance. The company/brand needs to break through the clutter and mean something to the customer. This leads to…
