Category: Political Marketing and polling
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You Are What You Buy
A lot of people worry about increased polarization in society. The concern is that as we share fewer common experiences we are less likely to be empathetic to the needs of those who we share less common ground. This can be seen in politics but it echoes in business. Why would you want to buy…
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Beware Binary Thinking About Politics
A group of scholars have tackled what is a significant problem in much of the research in the field of marketing. They note that the previously published research predominately sees political ideology in binary terms. There is a Conservative (or Republican) bucket and a Liberal (or Democratic) bucket. This causes problems. Their message is simple,…
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Hopeful News About People’s Perceptions
The news can be pretty awful between, wars, natural disasters, and government actions. At times like this it can be useful to take a step back and look at the big picture. There is hopefully news about people’s perceptions. This isn’t just a story of how much progress the world has made in the last…
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Polarization And Brand Preference
For pretty understandable reasons people worry about political polarization in the world. The US seems to be a classic example of this. It is easy to see strong tensions between people with radically different views. Given this, it makes sense that marketing researchers have studied the topic of political polarization and brand preference. How does…
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What Market Research Can Teach Politics
Polling and market research are twin disciplines. Polling is a crucial way of understanding what the public thinks. This is obviously central to developing any strategy to give the voters what they want. Yet, we all know that asking people questions can be tricky. We need to get questions right or else we risk supplying…
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It Isn’t Good Enough To Be Just Against Things
Ezra Klein‘s and Derek Thompson‘s Abundance tackles how those who believe that the world can be better have to achieve more. It isn’t good enough to be just against things, i.e., stopping things getting worse. To make the world better, you need to be for positive progress. What you want also needs to be deliverable on a…
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Can Political Advocacy Be Profitable?
You often see people saying things such as ‘can’t they just stick to business?’ You even see claims that business will be more successful if they just cut out the politics. But is this correct? Can political advocacy be profitable? Corporate Political Advocacy And Negativity Bias Corporate Political Advocacy (CPA) is when a firm takes…
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Criticizing Your Own Side
Political books can be a bit predictable. The challenge is often that right-wing people criticize the left-wing or left-wing people criticize the right-wing. This means you know where it is going before the book even starts. Depending upon your views, some comments might resonate more with you than others but the comments aren’t at all…
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Better Business Meets Politics
I recently published an article in the Journal of Sustainable Marketing. This discussed the intersection between politics and better business. What is happening as better business meets politics? Should Business Stay Out Of Politics? There are two ways to look at this question. Firstly, there is a wider question. This can be seen as an…
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Woke As A Magical Term
It is (nearly) always useful to read books that you don’t expect to agree with. Woke Inc. by Vivek Ramaswamy is one of those. (Plus buying it means Amazon is now sending me lots of different recommendations for books by Ron DeSantis etc… which is a fun change). Ramaswamy is running in the Republican primary…
