Category: Strategy and positioning
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Greenhushing By Private And Public Companies
It is easy to conclude that companies totally changed with the election of Donald Trump. I’m pleased to say that isn’t true as Neil Hawkins and Kelly Cooper, writing last fall in the Harvard Business Review, showed late last year. Of course, some business leaders abandoned what were previously said to be deeply held commitments…
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The Inevitable Transition To EVs
Mike Colias’ book, Inevitable, tracks the rise of EVs (electric vehicles). Unsurprisingly given the title his theme is very much, the inevitable transition to EVs. In the US, you could be forgiven for thinking that EVs are in trouble, but that requires thinking that a clearly superior technology, which is only getting better, will fail…
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Change Brands
Chris Baker has a great book, called Obsolete, which focuses on Change Brands. The book discusses how these innovative small brands can help drive towards a more sustainable society. Change Brands The idea of a change brands is similar to a challenger brand but with added purpose. The change brand is a small player attempting…
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Will Consumers Actually Pay For Sustainability?
There are many ways that sustainable business can be financially successful. One of the first things that comes to mind is that consumers might be willing to pay more for products that are produced in a responsible way. Most consumers would prefer their products not to be made by child labor or to pollute the…
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Mapping Corporate Sustainability Research
How has marketing strategy research focused on sustainability changed over time? This is an important question for researchers that also matters for those who use academic research but aren’t academics themselves. (Often there are not as many of these non-academic users of research as we’d like but one can always hope). To better understand marketing…
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Belief In Mythical Numbers
The strategy setting process in any organization is always an interesting one. Given its centrality to the idea of managing an organization you might think people had the process down. You would be wrong. Vikas Mittal and Shridhari Sridhar look at the strategy setting process through extensive interviews and surveys. It isn’t always a pretty…
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Strategic Change And Stakeholders
A recent article in the MIT Sloan Management Review looks at how we can analyze strategic change. The model by Tom Hunsaker and Jonathan Knowles (a coauthor of mine) looks at the nature of change needed by firms. The model helps us focus on strategic change and how this fits with stakeholders. Specifically, the authors…
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Corporate Political Advocacy
A fascinating question for corporations is how much they should get involved in politics. What is the role for Corporate Political Advocacy? Sometimes Politics Just Comes For You It can be hard to avoid politics sometimes; it just involves some companies by accident. I have no inside knowledge but I doubt Delta really had an…
