Category: Academics and Marketing
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Bigotry In Marketing Academic Research
People often think academics are progressive or “woke”. Don’t worry though, we have plenty of bigotry in marketing academic research too. Today I’ll look at a 2021 article on the religious affiliations of CEOs and the impact of their religion on advertising decisions and, through this, firm financial performance. If you are thinking I hope…
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A Challenge With Managerial Articles
I’m a big fan of accessible research. People, rightly, get put off by a piece of work where the footnotes are longer than the main text. It is horrible to have your ability to concentrate on the ‘story’ that the researcher is trying to convey being constantly interrupted by intrusive footnotes. (The worst is when…
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Understanding How We React To Evidence
We often like to see ourselves as objective observers of reality. This isn’t really how we see the world, nor is it how we describe the world to others. Alex Edmans has a book that helps us in understanding how we react to evidence. Evidence For The Benefits/Challenges Of Sustainable Business Alex Edmans is best…
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Academics Must Do Good Work To Be Relevant
Sustainability reporting is a major, and contentious, topic. I wholeheartedly encourage academics to engage in topics like this — they matter. In theory, such engagement makes academic work extremely relevant. Consultants produce reports but sometimes these are over-optimistic, biased, or just plain wrong. This means academics can have an important place in improving the quality…
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Managing Across Business Disciplines
One of the big challenges of running an organization is managing across business disciplines. That is one of the many insights shared in Stephen Diorio and Chris Hummel’s book Revenue Operations. Managing Across Business Disciplines The book I wrote with Shane (Xin) Wang — The Customer Asset — looked at the problem of customer valuation.…
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Empirical Laws
Byron Sharp is a pugnacious writer. He outlines what he describes as the empirical laws of marketing. This allows him to talk about those who give bad advice. Basically, this is anyone who gives a recommendation that does not follow the empirical laws he describes. I appreciate the forthrightness. Too many academics aren’t willing to…
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University Pricing
In The Price You Pay For College, Ron Lieber, a journalist with expertise in financial advice, looks at issues around sending a child to college. It is a wide-ranging book full of helpful advice. The advice is mainly for parents confronting the massive financial decision in the US that is their kid’s college attendance. The…
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What Has Been Studied In Academic Sustainable Marketing Research?
It is (almost) always interesting to go back and discover what has been studied in the past. Academic journals in the marketing field have been with us for many generations so we have a large sample to look at. Brian Chabowski and colleagues in 2011 reviewed what had been studied in academic sustainable marketing research.…
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The Failure Of Science
Stuart Ritchie in Science Fictions looks at the failure of science. To be fair it is hard to argue with a lot of his points. Ritchie rightly points out that there is fraud but probably more common and alarming is bad practice. Scientists don’t mean to do anything too bad but lots of skimming here…
