What is the relationship between spoilers and movie box office? It is easy to tell a story that spoilers reduce anticipated enjoyment and so lower attendance at movie theaters. (I write during times of Covid so it is hard to imagine how anything reduces attendance further but you get the general idea). Is this the…
Category: Market Research
Defining Customer Experience And Its Role In Customer Journey
Customer experience is one of those phrases that crop up in marketing that seems important but it isn’t always 100% clear what people mean by it. As such a key task taken on by Katherine Lemon and Peter Verhoef in a 2016 piece was defining customer experience. They then note how this relates to the…
Web Scraping For Marketers
MSI (the Marketing Science Institute) issues working papers on issues of interest to marketers. The institute’s purpose is to bring together academics and practice. As such MSI advice aims to be of importance to both academics and practitioners. I recently read an interesting offering on web scraping for marketers, written by Johannes Boegershausen, Abhishek Borah,…
Audio Mining And Marketing: Great Potential
We have a recent article on audio mining and marketing, see here. It is an exciting topic. Unstructured data is increasing being analyzed. Audio data, a key type of unstructured data, has great potential to give insight. People Use Their Voices To Persuade People often use their voices to persuade. This can be positive or…
Creating Stories With Data Visualizations
Cole Nussbaumer Knaflic has a useful book – Storytelling with Data. This contains lots of good advice on Creating Stories With Data Visualizations and generally improving data visualization. She tries to ensure the reader does not lazily follow the first thing a software (e.g., Excel) recommends. This is important, she gives many examples in the…
Comparing Canadian And US Consumers
Comparing consumers in different countries can be challenging. I must confess to having doubts about a lot of cross-cultural research, see here for lots of grouchy comments on cross cultural measurement. I worry it is what nice middle class people do when they want to stereotype while still seeing themselves as free of prejudice. Suffice…
What Caused The Classic Polling Disaster?
In presidential election polling 1936 stands out as a uniquely bad disaster. What caused the classic polling pisaster? 1936, The Worst Ever Polling Disaster? In 1936 The Literary Digest made a prediction that Republican Alf Landon would beat the incumbent Democratic president Franklin Delano Roosevelt in a landslide. This rates as arguably the biggest disaster…
The Influence Of Marketing On Managers
The history of business, especially marketing, thought is an interesting topic to me. Modern text analytics techniques can help us get a better understanding of what has happened. If I understand correctly historians seem to be increasing using such techniques. What then can this tell use about the influence of marketing on managers? Changing Topics…
Mathematical Thinking, Cons, And Finding Results
Jordan Ellenberg tells us how to use mathematical thinking to “not be wrong”. He tells us about mathematical thinking, cons, and finding results. Good Advice The advice is often very good. If he wants to call it as a result of mathematics that works for me. Following his advice will help us have better judgment….
What Do Marketing Researchers Research?
It is an important question, at least for academics. What Do Marketing Researchers Research? Doctor Know Thyself Academics love studying themselves. To this end, Cho, Fu, and Wu have dissected what academic marketing researchers have been up to for the past twenty years (1995-2014). They wrote up their results in a recent paper in the…