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Ron Paul’s Marketing Lesson
Politics can teach us a lot about marketing. Ron Paul’s story teaches us more than most. I’m not a Ron Paul follower but that doesn’t mean we can’t learn from what he has done well and his problems. What is Ron Paul’s marketing lesson? The Marketing Concept When we teach marketing we suggest trying to…
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Laziness Is A Sustainable Resource
People can be lazy. We often don’t find out all information relevant to the decision we are making. It is hard work to find information. Our decisions based upon limited information can lead to personally or environmentally destructive outcomes. People wouldn’t make these decisions if they thought a little harder. This is a problem. What…
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Being One-Dimensional
In a positioning map there aren’t many absolute requirements. A requirement that really must be kept however is that each axis represents a single dimension. This is the importance of being one-dimensional. Multiple Terms On One Axis Creates A Mess If you try to have more than one dimension on each axis it isn’t so much…
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Boring Positioning Maps
I often discuss mistaken thinking. This post is a little different. I’m discussing something worse than being wrong and that is being boring. Specifically, producing boring positioning maps Not Wrong, Just A Boring Positioning Map A positioning map illustrates marketing strategies. Here I discuss the axes of which there are two generic types. Where there…
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Rational Voters?
Whenever I hear someone say “rational” I worry. Everyone means a different thing. This is a problem as obviously you can’t discuss rationality without knowing what it is. Bryan Caplan uses his view of rationality to criticize democracy in The Myth of the Rational Voter (Caplan 2007). The book left me with mixed feelings. I love…
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Paranoia Doesn’t Make Sense
The most infuriating articles are written by otherwise impressive scholars. One such article is Roderick Kramer’s When Paranoia Makes Sense. Written in the aftermath of the September 11th terrorist attacks and the Enron debacle it may have resonated at the time. Still, it is irredeemably flawed and socially malignant. Kramer should have known better. Paranoia Doesn’t Make…
