Blog | Recent Posts
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Sales And Consumer Protection
Peter Shawn Taylor discusses sales and consumer protection. He criticizes the Canadian Competition Bureau “for going after retailers for discounting too often” (Taylor, 2015). The piece was interesting. Sadly, Taylor’s arguments were unconvincing. Sales And Consumer Protection I’ll focus upon the general arguments rather than the specific cases. I cannot comment on the specific details…
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Antifragility
Nassim Nicholas Taleb is clearly worth listening to. His idea of antifragility is useful. But he seems determined to alienate people. His book, Antifragile, is sprawling and confrontational. He uses it to settle a long list of scores with famous names. Those who disagree are not merely wrong. Instead, they are portrayed as cartoon villains…
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Is Reliability A Good Thing?
Reliability in analysis is widely valued. Reliability is returning the same result whenever we test the same thing. I’m not against reliability. Still, it can be overrated as Scott Armstrong explains. We need to ask occasionally: Is Reliability A Good Thing? Or more accurately, how much are we willing to sacrifice at the altar of…
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Implementing Marketing Analytics
Cesar Brea’s book, Marketing and Sales Analytics, is a practitioner’s take on analysis. He discussed implementing marketing analytics. Conversations With Experts Indeed, a full third just details his conversations with practitioner experts. The work has several points that are worth considering. Brea also includes elements that I would have avoided. The division of marketers into…
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Creating Impatience
Many of us have a general tendency towards impatience. This means we overweight the importance of the present over the future. It isn’t challenging to think of examples of this. People consume calories that their future selves will regret. They drink and smoke now gaining modest pleasure. In return, they will suffer massive pain later…
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Framing And Product Experience
Framing is an important topic in marketing. At its simplest, research in framing and product experience investigates the impact of information packaging. The same information can have different effects depending upon presentation choices. Of course, as with any important idea, each researcher has their own precise definition. Framing As Description Levin and Gaeth (1988) use…
