Cole Nussbaumer Knaflic has a useful book — Storytelling with Data. This contains lots of good advice on Creating Stories With Data Visualizations and generally improving data visualization. She tries to ensure the reader does not lazily follow the first thing a software (e.g., Excel) recommends. This is important, she gives many examples in the…
Category: Understanding Marketing
Velocity Graphs, Multi-Channel Distribution and Managing Distribution
My first blog as a University of Georgia professor (written in summer 2020). The blog post features an excellent new book on multi-channel distribution. This by my professor when I was at Darden, Paul Farris, and Kusum Ailawadi, another star academic. (She is at Tuck). Thinking Through Your Multi-Channel Distirbution The authors tackle multi-channel distribution….
Bibliometric Citation Analysis and Understanding Brand Relationships
Bibliometric citation analysis is an interesting way to study a field. It is more objective than a traditional literature review type analysis. Through citations we can see what papers were especially influential in the field. There is a, not outrageous, assumption. Namely that more influential papers are cited more. It is particularly appropriate for fields…
Upselling, Cross-selling and Reliable Data
There are two themes to today’s post. One is the difference between upsell and cross-sell. The other theme considers citations supporting claims. Upsell And Cross-sell Alex Turnbull in a blog post defends the value of upselling. He differentiates between upselling and cross-selling. (Before choosing to lump them together for the rest of the blog). Defining…
Personalization In A World Of Artificial Intelligence
V. Kumar and his colleagues examine what Artificial Intelligence (AI) is doing to the world of marketing in their recent piece in the California Management Review. What is the future of artificial intelligence and personalization? Artificial Intelligence And Personalization Versus Customization Central to their analysis is the idea of personalization. They distinguish this from customization….
Why Are Coronavirus Maps On The News So Unhelpful?
This was a topical post on data visualization and population. I have refreshed it a little. While the specific maps have changed, As of late 2020 the maps are better now. E.g., they often show cases per 100k of the population rather than simple totals. That said, the point is still relevant. When showing maps…
Should Marketing Models Change As Consumers Work Out Marketer’s Tactics?
The Lucas Critique is a well know argument in economics that challenged many traditional results. The critique suggests that economic agents (here consumers) are forward looking. Consumers adapt their expectations and behavior given the marketers’ actions. Successful promotions tend to train consumers to expect promotions. This can mean the promotions may become less successful going…
Marketing And The Movies
I want to do a long piece on marketing and the movies — the good, the bad and the silly. Today isn’t the day. For now I’ll note that Jason Squire has compiled an extensive review of the movie business in a book. It has a ‘does what it says on the tin’ title of…
Bias And Algorithms
As algorithms play greater and greater roles in our lives a reasonable question is: “are they fair?” The answer is often; “no, not really”. To be clear that doesn’t necessarily mean algorithms are making the world worse. If things were unfair before (and they were) then just knowing that things are unfair now can’t tell…
Artificial Intelligence And Its Challenges
Artificial Intelligence (AI) has thrown up all sorts of questions for business and society. What then of artificial intelligence and its challenges? What To Do With It One of the first problems was recognizing what to do with it. Nowadays we can see AI making considerable impacts on the world but that this would happen…
