One of the big problems in life is understanding achievements. We often find it fairly simple to look at the resources devoted to some activity. This isn’t always a terrible thing to look at because a pretty good correlation can exist between resource input and good things happening. Yet, this connection is far from perfect….
Search Results for: sustainable business
Can There Be Sustainable Marketing?
Sustainable Marketing is a goal for many in the field nowadays. Michelle Carvill, Gemma Butler, and Geraint Evans, in their 2021 book, Sustainable Marketing, aim to help this become a reality and not the oxymoron that some might assume the term to be. Can there be sustainable marketing? Yes, but it won’t just happen. We…
Changing Marketing To Be Sustainable
Sustainability requires changes on several fronts. In business changes to supply chains are an obvious area to address. Marketing is another discipline with a key role in creating a more sustainable future. This is not least because it can help persuade towards both sustainable and unsustainable behavior. So how might we go about changing marketing…
Managing Across Business Disciplines
One of the big challenges of running an organization is managing across business disciplines. That is one of the many insights shared in Stephen Diorio and Chris Hummel’s book Revenue Operations. Managing Across Business Disciplines The book I wrote with Shane (Xin) Wang — The Customer Asset — looked at the problem of customer valuation….
Sustainable Marketing And Commerciality
My regular collaborator, Jonathan Knowles, has a new piece in the Journal of Sustainable Marketing. He tackles the idea of sustainable marketing and the role of marketers in the world of for-profit companies. What then does he have to say about sustainable marketing and commercialism? For-Profit Organizations And Social Progress Knowles starts by arguing that…
Better Business Meets Politics
I recently published an article in the Journal of Sustainable Marketing. This discussed the intersection between politics and better business. What is happening as better business meets politics? Should Business Stay Out Of Politics? There are two ways to look at this question. Firstly, there is a wider question. This can be seen as an…
What Has Been Studied In Academic Sustainable Marketing Research?
It is (almost) always interesting to go back and discover what has been studied in the past. Academic journals in the marketing field have been with us for many generations so we have a large sample to look at. Brian Chabowski and colleagues in 2011 reviewed what had been studied in academic sustainable marketing research….
Modern Business And Sustainability
I was disappointed by Jason Hickel’s Less Is More. I had a number of concerns that fit under three headings, lack of economic/business understanding, lack of historical understanding, and divorce from political reality. Today I’ll discuss the technical business elements of my complaint about Hickel’s book. Let us discuss modern business and sustainability Modern Business…
Net Positive Business
In the world of sustainable business Paul Polman seems to be the nearest thing to a superstar. Hence his book with Andrew Winston, Net Positive, will get a big audience which is a very good thing. It seeks to give Polman’s view of business which was central to his tenure as Unilever CEO, a net…
Sustainable Marketing Strategy Cases
This page contains a number of free sustainable marketing strategy cases. These cover a variety of topics in business. For more on sustainable marketing strategy see here. Introductory Sustainable Marketing Strategy Cases These are simple cases designed to set the stage for discussions of business, purpose, and sustainability. The United Nations Sustainable Development Goals This…
