Political Marketing aims to be relevant and may sometimes be more successful at this than some academic disciplines. If we want to be relevant it seems like there is a great opportunity to study QAnon and Political Marketing. QAnon And Academic Study If anyone does not know QAnon is a conspiracy theory popular amongst some…
Search Results for: political marketing
Empirical Political Marketing Research
As part of our recent Customer Needs and Solutions political marketing issue Mitch Lovett, a professor at the University of Rochester, describes key issues in empirical political marketing research. Key Empirical Political Marketing Research Data Sources Lovett outlines key data sources. These include the (US) National Election Studies and polls. Voting behavior/intentions can be combined…
The Pragmatic And Principled Reasons For Political Marketing Research
In a new paper in Customer Needs and Solutions Jennifer Lees-Marshment lays out why politics should matter to marketing scholars. She tells us the pragmatic and principled reasons for political marketing research. Why Study Political Marketing? Lees-Marshment argues that “the dominant research philosophy [in political marketing] is pragmatism, the methodology depends on the research question…
Business Schools And The Teaching Of Political Marketing
Paul Baines, an academic at Cranfield in the UK, has made the argument that business schools are not utilizing political marketing to its fullest. What do we know about business schools and the teaching of political marketing? What should they do? Why? What Do Business Schools Teach? Few business schools have courses on political marketing….
Political Marketing And The Modern Age
How have election communciations been changing? What can we say about political marketing and the modern age? The US Presidential Election of 2016 With a couple of colleagues, Joseph Ryoo and Alina Nastasoiu, I wrote a chapter in a recent review of the US Presidential Elections in 2016. (We could have just published a one-word…
Misunderstanding Political Marketing
Bruce Philp’s article in the July [2014] issue of Canadian Business criticizes political marketing for being “hollow and disingenuous”. I think this is misunderstanding political marketing. Political Marketing Is Not Just Political Communications I wasn’t impressed. Firstly, I think Philp is equating political marketing with political communications. This is a strange thing for a brand strategy consultant…
Winning And Political Marketing
Winning and political marketing go together like curry and naan. You can have one without the other but it isn’t ideal. As a former political party Finance Director I would have cried if someone had suggested deliberately not using the best techniques we could to win. (More robust staff would probably have washed the person’s…
Public Policy, Behavioral Economics and Marketing
There have been interesting developments at the intersection of public policy, behavioral economics and marketing. Good public policy has always had an understanding of the people it applied to. Still efforts have been made in recent years to improve this further. To make public consideration more explictly central. To create policy with the foibles of…
Rationality And Marketing Strategy
Rationality and marketing strategy is an important topic for marketers to think about. I worry that many scholars and writers haven’t given too much thought to the big picture of decision-making. This is important because securing consumer choice is at the heart of marketing. Yet views of the decision-making underlying marketer’s discussions are often quite…
Advice For The Marketing Academic Job Market
As a tenured professor I have seen a bunch of people on the academic job market. I, unsurprisingly, have been on the market myself. This means I have advice which I hope will be useful. That said, I do not have ‘the secret’ and would never claim to have. I would love to be able…