I find primary elections endlessly fascinating. Partly because the decision is so tricky. We rarely have enough information to make an ideal choice, Yet, people still develop very strong opinions. In the 2008 Democratic primary it was hard to see significant policy differences between Hillary Clinton and Barack Obama. That didn’t stop intense arguments. What…
Search Results for: political marketing
Shopping For Votes
Susan Delacourt’s Shopping For Votes is an enjoyable read. Lots of nice detail helps illustrate some interesting events in Canadian politics. The Political Marketing Literature I, of course, have a couple of quibbles. 1) Firstly I feel that her main thesis wasn’t well developed or supported. She has clearly become familiar with the political marketing…
Voters And Consumers
I recently read an interesting article in the Globe and Mail (a major Canadian paper). This talked about the political marketing techniques used by Canadian parties. The journalist asserted that “Canadian politics have moved into an era where voters no longer think of themselves as citizens, with duties and obligations and longer-term perspectives….” (Simpson 2013)….
A Reason To Be Cheerful
This post from 2013 is a hopeful one about declining overt bias found in polling. While we have had reasons to worry in the intervening years I still stand by the idea that declining overt bias is a good thing. We may not be perfect. I think this is pretty obvious to all, but, at…
Neil Bendle
I am Neil Bendle. I am an associate professor of marketing at the Terry College of Business, University of Georgia. In addition to this, I am a Director of the Marketing Accountability Standards Board (MASB). At MASB we promote making marketing more measurable, more scientific. You can see some videos here. Some even have me…
Better Business Meets Politics
I recently published an article in the Journal of Sustainable Marketing. This discussed the intersection between politics and better business. What is happening as better business meets politics? Should Business Stay Out Of Politics? There are two ways to look at this question. Firstly, there is a wider question. This can be seen as an…
Zero Sum Thinking
Heather McGhee has a popular book on the problem of zero sum thinking. Her specific focus is on racism in the US. The argument is quite simple. Racism prevents policies that would benefit everyone. Zero Sum Thinking People often have a tendency to think of the world as having a fixed amount of a certain…
Messaging About Sustainability
Jason Hickel wants a fundamentally changed world which he discusses in Less is More. Other posts have noted technical and historical challenges in his work. For this post let us consider how Hickel thinks his ideas can be implemented. What is his messaging about sustainability? For the sake of argument let’s assume that you think…
Sustainability And Grand Historical Sweeps
One way of arguing for the value of sustainability is to suggest that we (humans, westerners, whatever) have declined from a past that was more in touch with nature. Jason Hickel does this by combining ideas about sustainability and grand historical sweeps. History Is Very Much In The Past This isn’t the approach I would…
Modern Business And Sustainability
I was disappointed by Jason Hickel’s Less Is More. I had a number of concerns that fit under three headings, lack of economic/business understanding, lack of historical understanding, and divorce from political reality. Today I’ll discuss the technical business elements of my complaint about Hickel’s book. Let us discuss modern business and sustainability Modern Business…