As a tenured professor I have seen a bunch of people on the academic job market. I, unsurprisingly, have been on the market myself. This means I have advice which I hope will be useful. That said, I do not have ‘the secret’ and would never claim to have. I would love to be able…
Search Results for: political marketing
Marketing In The Movies
Advice On Teaching Marketing Through Movies I would love to teach a course on marketing where the students just watch a movie before each session. We would then discuss them each class. Sad to say that I haven’t managed to pull that off yet. I think those in charge of scheduling classes might think it…
Improving Political Management; Some Of It Is A Bit Dark Ages
A co-author of mine, Jennifer Lees-Marshment, is a world expert on political marketing, (crudely put winning elections). In recent years she has turned her attention to improving political management. E.g., what politicians and their staffs have to do after they have won. Her new book, Political Management, is the result of years of painstaking work…
Corporate Political Advocacy
A fascinating question for corporations is how much they should get involved in politics. What is the role for Corporate Political Advocacy? Sometimes Politics Just Comes For You It can be hard to avoid politics sometimes; it just involves some companies by accident. I have no inside knowledge but I doubt Delta really had an…
Political Candidate Brand Strength
Beth Fossen, David Schweidel and Michael Lewis published a paper on political candidate brand strength in Customer Needs and Solutions. They used inspiration from the idea of performance premium measures of brand strength. In essence, these measures consider how a brand should be doing given certain important features. Then they look at how it is…
Marketing Strategy and Electoral Politics
As part of our special issue on political marketing, Sridhar Moorthy wrote a piece explaining marketing strategy and electoral politics. This uses ideas from competition theory. He focuses on analytical models. These are models based on mathematical theory. (Empirical models, on the other hand, are based upon observed data). Spend Does Not Necessarily Deliver Results…
Politics And Marketing Fit Together Very Naturally
On and off over the next couple of months I will blog about a special issue of Customer Needs and Solutions (CNS), I co-edited this with David Schweidel at Emory. The intention of Min Ding, the CNS editor, was to promote the linkages between marketing and politics. To show that politics and marketing fit together…
The Influence Of Marketing On Managers
The history of business, especially marketing, thought is an interesting topic to me. Modern text analytics techniques can help us get a better understanding of what has happened. If I understand correctly historians seem to be increasing using such techniques. What then can this tell use about the influence of marketing on managers? Changing Topics…
Good Marketing And Social Missions
Managers often have challenges understanding how to position their brands and companies when contentious public issues find them. More interesting in some ways are companies whose managers seek out contentious issues. It is very hard to measure the net impact of having a contentious social mission. Experiments are hard to run on social missions. Yet,…
Controlling Your Political Brand
One of the key challenges for any party or politician is controlling your political brand. Case studies are a useful tool. They show that has been done in the past. Political Versus Administrative Tension often arises between the political and administrative aspects of government in a democracy. Elected politicians set the strategy. This should (ideally) reflect…