Cesar Brea’s book, Marketing and Sales Analytics, is a practitioner’s take on analysis. He discussed implementing marketing analytics. Conversations With Experts Indeed, a full third just details his conversations with practitioner experts. The work has several points that are worth considering. Brea also includes elements that I would have avoided. The division of marketers into…
Search Results for: political marketing
Marketing And The Republican Autopsy
The Republican’s recently issued an interesting competitive analysis of how the party’s marketing operations stack up. [Published in 2013]. The Growth and Opportunity Project has been dubbed the “Republican Autopsy”. This basically accepted that the 2012 national elections were a disaster for the party. So what can we learn from marketing and the Republican autopsy? Criticism…
Ron Paul’s Marketing Lesson
Politics can teach us a lot about marketing. Ron Paul’s story teaches us more than most. I’m not a Ron Paul follower but that doesn’t mean we can’t learn from what he has done well and his problems. What is Ron Paul’s marketing lesson? The Marketing Concept When we teach marketing we suggest trying to…
Math And The Presidency
2020 was a US Presidential election like no other. Covid was a major factor both in policy terms but also in how it impacted the very act of campaigning. Still, what didn’t change was that looking at some basic numbers can help us understand what happened. What then can we say about Math and the…
Improving Stakeholder Involvement In Government Decision Making
In this blog post I discuss our work on improving stakeholder involvement in government decision making. The Journal of Business Ethics published this in July 2020. Understanding The Views of Stakeholders A major problem in government is understanding the views of its stakeholders. A stakeholder is those who are impacted by, or can impact, the…
Listening Versus Leadership
One of the most interesting problems in marketing is how much to listen to consumers. There are certainly challenges with listening to consumers. Sometimes it is probably fair to say that consumers don’t have a great idea what they want. That said, in for profit businesses there rarely is a good reason to ignore consumers’…
The Aura Of Inevitability
Many markets have characteristics different to those of the “standard” products. By which I mean the apples and oranges one learns about in introductory economics. One of the more interesting facets of the information economy is that some markets can tip. This means success leads to future success. Winners get more. This can create the aura of inevitability….
Rationality And The Republican Autopsy
Political marketing is about giving voters what they want so one must have some notion of how voters think. With a colleague, June Cotte, I wanted to uncover how political marketers think voters think. The specific question we looked at was: “do political marketers think voters are rational?” What can we say about rationality and the Republican autopsy? Lack Of Clarity…
Understanding Canadian Electioneering
Tom Flanagan’s Winning Power is an impressive piece of writing. This is because it combines academic research with practical knowledge of campaigning. Flanagan worked for a variety of “Conservative” parties. This is in addition to being a professor which has given him great experience to draw upon in helping with understanding Canadian electioneering. Positioning And…
Reference Dependence In Primary Elections
Reference Dependence involves comparing outcomes to what we are focused on rather than an absolute scale. Thus higher pay after a cut may make us less happy than lower pay after a raise. Comparison to the reference, here past earnings, helps explain behavior. What then can we deduce about reference dependence in primary elections? Reference…