Neil Anderson and his colleagues have given a lot of thought to the divide between research and practice. They focus on this in Industrial, Work and Organizational (IWO) Psychology. I don’t know much about this discipline. Still, a lot of the problems seem quite familiar. As such, they highlight the practitioner-research divide beyond marketing. In…
Search Results for: academia
Politics And Marketing Fit Together Very Naturally
On and off over the next couple of months I will blog about a special issue of Customer Needs and Solutions (CNS), I co-edited this with David Schweidel at Emory. The intention of Min Ding, the CNS editor, was to promote the linkages between marketing and politics. To show that politics and marketing fit together…
Academic Life In The 18th Century
As a bit of variety today I will make some notes on academic life in the 18th century. The source is a book on the friendship between two of the great figures of the enlightenment, David Hume and Adam Smith. Dennis Rasmussen outlines their friendship. It is clearly remarkable that such great thinkers were such…
The Marketing-Accounting Interface
There is a lot of work linking marketing and finance. Unfortunately, at least from my perspective, nearly all of this has focused on linking marketing to financial markets. Such work is useful but I would like more looking at more diverse linkages between marketing and accounting. Sidhu and Robert’s article is an exception. They look…
Marketing And A (Very Old) New Technology
Technology changes constantly. In recent centuries, at least, people have become used to marvels appearing that they couldn’t imagine when they were growing up. People encounter new technology. How do they react? How did they react to (very old) new technology? Early Movies: A Major Innovation I read an interesting paper on reactions to early…
Credit Hours, Outcomes, Academic Missions And School Brand
Mark Garrett Cooper and John Marx have a lively take on the American research university in their book Media U. They discuss the linkage between academic missions and school brand. Popular Features Of Universities Allow The Intellectual The authors discuss how American research universities have always required an audience to deliver value. A key point…
Good Practice In Undergraduate Education
One of the strangest things about being a professor is that outsiders think this means you are primarily a teacher. As a researcher, you feel that you aren’t primarily a teacher. (Some snooty colleagues even find being called a teacher a bit of insult). The particularly strange thing is the outsiders do have a sensible…
Net Promoter And Lessons For Academic Research
I value academic work that speaks to the issues of managers and others outside of academia. The Net Promoter Score/System (NPS) is widely used by managers and so it can be valuable when academics look into this metric. What then can we say about Net Promoter and the lessons for academic research? Reviewing The Literature…
Colleges And Universities
Andrew Delbanco’s discussion of college in the US is at its most interesting discussing the origins of college. He is keen to emphasize that colleges and universities are not the same things. He suggests that college, a place for undergraduate education, developed from early American Puritan ideals. This was a place for moral and intellectual…
The Sokal Hoax
A fascinating event in academic history was the Sokal Hoax. A physicist reacted to the idea that reality is completely socially constructed and determined he would get published in a cultural studies journal. Satirizing Academic Publishing Before we celebrate Sokal’s inter-disciplinarity it is worth noting that he was satirizing social studies. The text he sent…