Has A Manager Ever Used Tobin’s Q? Ask an academic where they know Neil Bendle from and they might cite my work arguing that Accounting-based Approximations of Tobin’s q (AATQ) should never be used as a performance metric. (I don’t mean to imply that I think that I’m properly famous in the sense that normal…
Search Results for: academia
Non-GAAP Disclosures and Implications for Marketing
An interesting phenomenon has emerged over recent years in financial accounting which could prove relevant to marketing. This is non-GAAP reporting by companies. What is, could be, the relatonshp between marketing and Non-GAAP disclosures. GAAP: Generally Accepted Accounting Principles The rules of external financial reporting, Generally Accepted Accounting Principles, are known as GAAP. Non-GAAP reporting…
Understanding What Companies Are Spending On Marketing. SG&A Isn’t Great.
I often discuss marketing assets. Specifically, I worry about that the way marketing assets are accounted for in financial reports. This does not help us understand marketing effectiveness. For example, see here and here and here. This results of financial accounting choices creat a significant problem in understanding what marketing does. It means we can’t…
Improving Political Management; Some Of It Is A Bit Dark Ages
A co-author of mine, Jennifer Lees-Marshment, is a world expert on political marketing, (crudely put winning elections). In recent years she has turned her attention to improving political management. E.g., what politicians and their staffs have to do after they have won. Her new book, Political Management, is the result of years of painstaking work…
The Practitioner-Research Divide Beyond Marketing
Neil Anderson and his colleagues have given a lot of thought to the divide between research and practice. They focus on this in Industrial, Work and Organizational (IWO) Psychology. I don’t know much about this discipline. Still, a lot of the problems seem quite familiar. As such, they highlight the practitioner-research divide beyond marketing. In…
Politics And Marketing Fit Together Very Naturally
On and off over the next couple of months I will blog about a special issue of Customer Needs and Solutions (CNS), I co-edited this with David Schweidel at Emory. The intention of Min Ding, the CNS editor, was to promote the linkages between marketing and politics. To show that politics and marketing fit together…
Academic Life In The 18th Century
As a bit of variety today I will make some notes on academic life in the 18th century. The source is a book on the friendship between two of the great figures of the enlightenment, David Hume and Adam Smith. Dennis Rasmussen outlines their friendship. It is clearly remarkable that such great thinkers were such…
The Marketing-Accounting Interface
There is a lot of work linking marketing and finance. Unfortunately, at least from my perspective, nearly all of this has focused on linking marketing to financial markets. Such work is useful but I would like more looking at more diverse linkages between marketing and accounting. Sidhu and Robert’s article is an exception. They look…
Marketing And A (Very Old) New Technology
Technology changes constantly. In recent centuries, at least, people have become used to marvels appearing that they couldn’t imagine when they were growing up. People encounter new technology. How do they react? How did they react to (very old) new technology? Early Movies: A Major Innovation I read an interesting paper on reactions to early…
Credit Hours, Outcomes, Academic Missions And School Brand
Mark Garrett Cooper and John Marx have a lively take on the American research university in their book Media U. They discuss the linkage between academic missions and school brand. Popular Features Of Universities Allow The Intellectual The authors discuss how American research universities have always required an audience to deliver value. A key point…
