Skip to content

Marketing Thought

Clarifying management/marketing theory

Menu
  • Neil Bendle
  • Popular Marketing Metrics: How Not To Mess Them Up
  • Marketing Metrics 4th Edition Book
  • Marketing PhD Applications
  • Advice For The Marketing Academic Job Market
  • Sustainable Marketing Strategy
  • Public Policy, Behavioral Economics and Marketing
Menu

Academic Life In The 18th Century

Posted on November 22, 2019May 19, 2022 by neilbendle

As a bit of variety today I will make some notes on academic life in the 18th century. The source is a book on the friendship between two of the great figures of the enlightenment, David Hume and Adam Smith. Dennis Rasmussen outlines their friendship. It is clearly remarkable that such great thinkers were such close friends. (Jean-Jacques Rousseau even ended up joining Hume for a while but that didn’t go very well.)

David Hume Wasn’t Good Enough For The Academics At The Time

Adam Smith was, as one might suspect, a professor. Although he ended up doing many more things too. More surprisingly David Hume, despite being one of the world’s great philosophers, was never given an academic post. He tried twice to get an academic job.

…despite his earlier failure to attain a professorship at Edinburgh Hume allowed his name to be put forward…

Rasmussen, 2017, page 52

the university rejected a chance to recruit one of the brightest minds of his generation. Instead, they chose a man who “could be counted on to fill Scotland’s impressionable young minds with the ‘right’ principles”. Neither of the men who beat Hume to academic posts “seems to have ever published a scholarly work of any kind” (Rasmussen, 2017, page 54).

Trending
Audio Mining And Marketing: Great Potential

However bad some academic decisions are nowadays we can take comfort that the appointment committees at least aren’t getting any worse. David Hume got rejected, as such, it makes sense we will all get rejected sometimes.

Academic Life In The 18th Century

Later Hume tried to get Smith to move to the Scottish capital (from Glasgow). Smith wanted the philosopher/economist to buy out the current occupant of the Chair of the Law of Nature and Nations in Edinburgh.

“This was one of the best endowed chairs in all of Scotland so the move would eventually have become a financial boon to Smith”

Rasmussen, 2017, page 84
Edinburgh Photo By Ann Urlapova From Pexels
Edinburgh Photo By Ann Urlapova From Pexels

The move didn’t happen but is interesting the way the plan was supposed to take place. Nowadays I have seen universities pay professors to retire but I had never seen a prospective candidate doing it. (Might be worth a try?) I guess Smith probably learned something about economic principles from the whole business.

For more on academia see here, here, and here.

Read: Dennis C. Rasmussen (2017) The Infidel and the Professor: David Hume, Adam Smith, and the friendship that shaped modern thought. Princeton University Press, 2017.

Share on Social Media
twitter facebook linkedin reddit

  • Using Data In Decisions
  • The Brussels Effect
  • Communicating Numbers
  • Market Research Lessons

MASB’s Universal Marketing Dictionary

Need a marketing definition? Use MASB’s Universal Marketing Dictionary. Click for the MASB Universal Marketing Dictionary

Pages in Marketing Thought

  • A Plea About Language Used In Marketing
  • Advice For The Marketing Academic Job Market
  • Behavioral Econ For Kids: The Cartoon Book
  • Data Visualization Advice
  • Machine Learning (ML) And Marketing: What Should You Know?
  • Marketing In The Movies
  • Marketing Metrics 4th Edition Book
    • Chapter of Marketing Metrics 4th Edition, Free Sample
  • Marketing PhD Applications
  • Marketing Thought Website Data
  • Neil Bendle
  • Popular Marketing Metrics: How Not To Mess Them Up
    • Brand Valuation: Progress But Lots More Needed
    • Customer Equity: Nice Idea, Bit Of A Mess In Execution
    • How To Use, And Misuse, Customer Lifetime Value (CLV)
    • Is ROI The Most Abused Term In Marketing?
    • Market Share: Always An Indicator Never A Target
    • Marketing Accounts: A Better Way To Measure Marketing Performance
    • Measuring Competition With The Bendle Panda Index
    • Net Promoter Score: Sadly Not As Magical As Supporters Suggest
    • Profit Measurement: Choose Your Own Level Is Problematic
    • Tobin’s Q: Why Academics Should Listen To Managers
    • Total Q, A New Improved Tobin’s Q? Not By Much
    • Value Of A Like: Do Not Use For Budgeting
  • Public Policy, Behavioral Economics and Marketing
  • Recommended Books
  • Sustainable Marketing Strategy
    • B Corp Research Papers
    • Marketing Strategy
      • Measuring Culture Is A Challenge, But Don’t Be Silly
      • Rationality And Marketing Strategy
      • Segmentation, Targeting and Positioning
      • Strategy And Evolutionary Thinking
  • Sustainable Marketing Strategy Cases
©2023 Marketing Thought | Built using WordPress and Responsive Blogily theme by Superb
Go to mobile version