Skip to content

Marketing Thought

Clarifying management/marketing theory

Menu
  • Neil Bendle
  • Popular Marketing Metrics: How Not To Mess Them Up
  • Marketing Metrics 4th Edition Book
  • Marketing PhD Applications
  • Advice For The Marketing Academic Job Market
  • Marketing Strategy
  • Public Policy, Behavioral Economics and Marketing
Menu

Leadership In Politics

Posted on May 24, 2019September 29, 2021 by neilbendle

Real-world examples often provide concepts that apply in business. I worked in politics for many years and I think that there are lessons for educational and commercial leadership. Good political leaders try and seize temporary opportunities. Their dramatic actions make for exciting highs when successful and dramatic lows when not. So what can we learn about leadership in politics?

Presidential Leadership

Doris Kearns Goodwin gives a multitude of examples of leadership in politics in her book Leadership in Turbulent Times. She focuses on four major US presidents; Abraham Lincoln, Theodore Roosevelt, Franklin Delano Roosevelt (FDR), and Lyndon Baines Johnson (LBJ). All had some very significant achievements. (Johnson, as she admits, also had a very obvious disaster in his escalation of the Vietnam war). While one can’t apply historical political actions too directly many of the general ideas Kearns Goodwin notes probably would stand one in good stead in modern politics or business.

Resilience is helpful — all had setbacks, although the gravity of these setbacks do seem to vary considerably. All overcame adversity to become president (of course). Even the privileged Roosevelts did not have a completely smooth ride. (They were both very unlucky with death and disease).

Trending
Don’t Use One Industry To Create Examples For CLV (Customer Lifetime Value)

Leadership In Politics Comes In Different Forms (If Not Super Diverse)

The sheer notoriety of the characters is worth noting. All were somewhat larger than life. Theodore Roosevelt and LBJ, especially, seemed determined to draw attention to themselves. As Kearns Goodwin says of LBJ (who she worked for):

“Understanding the importance of flamboyantly seizing the attention of the electorate, Johnson crisscrossed the state in a helicopter, something no candidate had previously done”

Kearns Goodwin, 2018, page 192

There are clearly pragmatic reasons for this — Texas is big — but there is something attention grabbing about adopting a new approach. It helps a leader stick in people’s minds.

But Above All, Try Something

My favorite motto is from FDR.

‘It is common sense to take a method and try it: If it fails, admit it frankly and try another. But above all, try something‘

Kearns Goodwin, 2018, page 181

I wonder how much better our social situations would with a bit more experimentation and a greater willingness to fail. “But above all, try something“

But Above All, Try Something
But Above All, Try Something

Read: Doris Kearns Goodwin (2018) Leadership In Turbulent Times, Simon and Schuster, New York, NY

For more on leadership in politics see here, here, and here.

Share on Social Media
twitter facebook linkedin reddit

  • Using A Pie-Growing Mindset
  • Three Principles To Guide Decision-Making
  • Adaptive Market Hypothesis: Evolution And Financial Markets
  • Curse Of Knowledge: Academic Edition

MASB’s Common Language Dictionary

Need a marketing definition? Use MASB’s Common Language Marketing Dictionary. Click for the MASB Common Language Marketing Dictionary

Pages in Marketing Thought

  • A Plea About Language Used In Marketing
  • Advice For The Marketing Academic Job Market
  • Behavioral Econ For Kids: The Cartoon Book
  • Data Visualization Advice
  • Machine Learning (ML) And Marketing: What Should You Know?
  • Marketing In The Movies
  • Marketing Metrics 4th Edition Book
    • Chapter of Marketing Metrics 4th Edition, Free Sample
  • Marketing PhD Applications
  • Marketing Strategy
    • Measuring Culture Is A Challenge, But Don’t Be Silly
    • Rationality And Marketing Strategy
    • Segmentation, Targeting and Positioning
    • Strategy And Evolutionary Thinking
  • Neil Bendle
  • Popular Marketing Metrics: How Not To Mess Them Up
    • Brand Valuation: Progress But Lots More Needed
    • Customer Equity: Nice Idea, Bit Of A Mess In Execution
    • How To Use, And Misuse, Customer Lifetime Value (CLV)
    • Is ROI The Most Abused Term In Marketing?
    • Market Share: Always An Indicator Never A Target
    • Marketing Accounts: A Better Way To Measure Marketing Performance
    • Measuring Competition With The Bendle Panda Index
    • Net Promoter Score: Sadly Not As Magical As Supporters Suggest
    • Profit Measurement: Choose Your Own Level Is Problematic
    • Tobin’s Q: Why Academics Should Listen To Managers
    • Total Q, A New Improved Tobin’s Q? Not By Much
    • Value Of A Like: Do Not Use For Budgeting
  • Public Policy, Behavioral Economics and Marketing
  • Recommended Books
©2022 Marketing Thought | Built using WordPress and Responsive Blogily theme by Superb
Go to mobile version