A second post on Gad Saad’s, The Parasitic Mind. I’m not sure this was his central aim but he did make me think about the problem of understanding others. Is Society Really Collapsing? I really wanted to know why he thinks society is collapsing. I have never known why people think this. It is not…
Category: Understanding Marketing
Scientific Thinking Is Hard (Especially For Academics)
I must confess to being disappointed with Gad Saad’s The Parasitic Mind. Before purchasing the book I knew I would disagree with many of his points given his robust public profile. (For background, Saad is the sort of evolutionary psychologists your mother warned you about. Lots of sex differences in consumption). That I would disagree…
Defining Customer Experience And Its Role In Customer Journey
Customer experience is one of those phrases that crop up in marketing that seems important but it isn’t always 100% clear what people mean by it. As such a key task taken on by Katherine Lemon and Peter Verhoef in a 2016 piece was defining customer experience. They then note how this relates to the…
Web Scraping For Marketers
MSI (the Marketing Science Institute) issues working papers on issues of interest to marketers. The institute’s purpose is to bring together academics and practice. As such MSI advice aims to be of importance to both academics and practitioners. I recently read an interesting offering on web scraping for marketers, written by Johannes Boegershausen, Abhishek Borah,…
Audio Mining And Marketing: Great Potential
We have a recent article on audio mining and marketing, see here. It is an exciting topic. Unstructured data is increasing being analyzed. Audio data, a key type of unstructured data, has great potential to give insight. People Use Their Voices To Persuade People often use their voices to persuade. This can be positive or…
Programmatic Media Buying And Algorithmic Purchasing
This post looks at art and science — communications and analysis — in the use of data. I also discuss programmatic Media Buying And Algorithmic Purchasing. Art And Science in Marketing Analytics Kevin Hartman, the Director of Analytics for Google, has a pleasant readable book on digital marketing analytics. (Which quite frankly you’d expect him…
Artificial Intelligence, AI, And Marketing’s Future
Thomas Davenport and his colleagues have a recent piece in the Journal of the Academy of Marketing Science on Artificial Intelligence, AI, and Marketing’s Future. This is an eminently readable piece, which I appreciate. It lays out some issues with AI and where the marketing discipline may go. AI And Human Beings I am fascinated…
Machine Learning And Retailing
Joseph Ryoo, Xin/Shane Wang, Praveen Kopalle and I have an article available now in the Journal of Retailing. This focuses on machine learning and retailing. It is a major question how new technology will change retail. Our work therefore tries to get a grip on this. Reviewing Machine Learning And Retailing In The Literature We…
Are American Minds Coddled?
The Coddling of the American Mind, Greg Lukianoff and Jonathan Haidt‘s book, is a great read. It is full of interesting stories about where society, and universities in particular, are going wrong. I have a decent amount of sympathy with their arguments. It is important that we preserve free speech. The cost being that sometimes…
A Total Q Mystery: Understanding Academic Marketing
I was disappointed to read Du and Osmonbekov‘s 2020 paper in the International Journal of Research in Marketing, see here. The authors clearly don’t mind hard work and I’m sure they have useful empirical skills. Still they aren’t young researchers making errors or rushing a paper to the market. They can do better. It is…
