As part of our special issue on political marketing, Sridhar Moorthy wrote a piece explaining marketing strategy and electoral politics. This uses ideas from competition theory. He focuses on analytical models. These are models based on mathematical theory. (Empirical models, on the other hand, are based upon observed data). Spend Does Not Necessarily Deliver Results…
Category: Political Marketing
Empirical Political Marketing Research
As part of our recent Customer Needs and Solutions political marketing issue Mitch Lovett, a professor at the University of Rochester, describes key issues in empirical political marketing research. Key Empirical Political Marketing Research Data Sources Lovett outlines key data sources. These include the (US) National Election Studies and polls. Voting behavior/intentions can be combined…
The Pragmatic And Principled Reasons For Political Marketing Research
In a new paper in Customer Needs and Solutions Jennifer Lees-Marshment lays out why politics should matter to marketing scholars. She tells us the pragmatic and principled reasons for political marketing research. Why Study Political Marketing? Lees-Marshment argues that “the dominant research philosophy [in political marketing] is pragmatism, the methodology depends on the research question…
Politics And Marketing Fit Together Very Naturally
On and off over the next couple of months I will blog about a special issue of Customer Needs and Solutions (CNS), I co-edited this with David Schweidel at Emory. The intention of Min Ding, the CNS editor, was to promote the linkages between marketing and politics. To show that politics and marketing fit together…
What Caused The Classic Polling Disaster?
In presidential election polling 1936 stands out as a uniquely bad disaster. What caused the classic polling pisaster? 1936, The Worst Ever Polling Disaster? In 1936 The Literary Digest made a prediction that Republican Alf Landon would beat the incumbent Democratic president Franklin Delano Roosevelt in a landslide. This rates as arguably the biggest disaster…
Leadership In Politics
Real-world examples often provide concepts that apply in business. I worked in politics for many years and I think that there are lessons for educational and commercial leadership. Good political leaders try and seize temporary opportunities. Their dramatic actions make for exciting highs when successful and dramatic lows when not. So what can we learn…
Who Thinks Brands Should be Involved in Social Issues?
YouGov is a survey firm and [in 2018] they uncovered what consumers think of firms getting involved in social issues. What was the result? Who thinks brands should be involved in social issues? Political Involvement From Brands I think this is a fascinating topic. I would expect more and more political involvement from brands. If…
Innumeracy And The Problems It Causes
John Allen Paulos’ book Innumeracy tackles the fact that much of what is talked about in the public sphere shows an alarming lack of mathematical fluency. I had to agree with many of his points. (Though it might need a new edition; some of the writing seemed a bit dated, there were a frightening number…
Business Schools And The Teaching Of Political Marketing
Paul Baines, an academic at Cranfield in the UK, has made the argument that business schools are not utilizing political marketing to its fullest. What do we know about business schools and the teaching of political marketing? What should they do? Why? What Do Business Schools Teach? Few business schools have courses on political marketing….
Do Facts Matter To Persuasion?
One of the major debates in marketing is: Do Facts Matter To Persuasion? The good news is that it will never be finished. Sometimes they do, sometimes less so is probably the answer. Still, it generates debate. Understanding People Who Don’t Think Like Us I really wanted to like Scott Adams’ Win Bigly. What was…
