Marketing research, especially academic research, now assesses a lot of unstructured text data. (Unstructured data is that which does not come in neat database/spreadsheet form of rows and columns). Classifying such text is a task that computers excel at. So, how do we go about comparing text classification methods to find which one best fits…
Category: Classification
Classification And The Platypus: Imposing Rigid Structure On A Complex World
Classification is fundamentally a problem. It is putting things that are different into categories to make us feel better. (Perhaps more fairly to allow us to cope with a complex world). Classification and the platypus tells us that we shouldn’t do it more than we have to. Classifying Seems To Cheer Some People Up People…
Defining Concepts
When examining any phenomenon you must properly define what you are examining. A good example of the problems that arise when not defining concepts is “The Power of Habit” by Charles Duhigg. Great Stories Firstly, let me say that I enjoyed the book. The author packed it with fascinating stories. The book is well written….
