Category: Academics and Marketing
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Business School Academia And The Craft Guild
Business schools are strange places to work. They are part of universities but it certainly seems like they never totally belong. What then do we know of business school academia and the craft guild? Business School Academia And The Craft Guild Other academics (indeed a fair number of business academics), rightly or wrongly, may see…
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The (Perfect?) Mess That is US Higher Education
Want a review of the (perfect?) mess that is US higher education? The State of US Higher Educations David Labaree assesses the state of US higher education in his interesting book — A Perfect Mess. I enjoyed his take on higher ed. It seemed like he had an appreciation for the complexities of it. He…
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Constructing Academic Research Questions
How academics come up with research questions is an interesting and important topic (at least to academics). Sandberg and Alvesson study the creation of Academic Research Questions. They look at how academics in organizational studies describe the way they came up with research questions . The journals reviewed were major journals: Administrative Science Quarterly, Journal of Management…
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Academics As Thinkers, Managers As Doers
In an interesting interview Gary Bridge, Managing Director of Snow Creek Advisors, shared his thoughts on the managerial/academic divide. He is pretty critical about academia but I think he is largely right. What does he have to say about academics as thinkers, managers as doers? Thinkers, Doers & Academic Gamesmanship Bridge starts with the comforting thought…
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Academics Need To Seriously Engage With The World
There are few things in the world more frustrating than people who list problems but offer no meaningful solutions. Such people often seem to be drawn to academia. I think academics need to seriously engage with the world. Citicism But No Solutions This brings us to Lawrence Busch’s Knowledge for Sale. Busch makes many good…
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Marketing In The World Of Big Data
Arvind Sathi’s book Engaging Customers Using Big Data has a number of interesting points about big data. What does he tell us about marketing in the world of big data? Marketing In The World Of Big Data Sathi is keen to point out that marketers now drive many technological needs in firms. The chief marketing…
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Marketing Standing On Its Own Feet
People like to ask “where are we all going?”. Marketing academics are no different. A recent editorial in JAMS (a major marketing journal) examines the future of marketing. Overall, I agreed with the author, Jan-Benedict Steenkamp, on most things in this article. (Although I hated his book Time To Lead with a passion, see here and…
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Meta-Analysis: Combining Many Results into One
How marketing impacts firm value is an important question facing for-profit businesses. In an ambitious paper Conchar, Crask and Zinkhan (2005) examined this. they did a meta-analysis: combining many results into one. Meta-Analysis Seem Like Hard Work The hard work involved in this paper is impressive. The authors looked at 88 studies of advertising and…
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Learning From A Case Study Of Harvard Business School
I see much value in opinionated books, they are great at starting conversations. Bearing that in mind I will say that I enjoyed Duff McDonald’s The Golden Passport. He describes the history of Harvard Business School (HBS) and he isn’t afraid to give his thoughts. What then can we learn from a case study of…
