Category: Data Science
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Simple And Smart Solutions
People often view complex as synonymous with brilliant. Only a genius could invent something with a huge number of moving parts. Such thinking misses the point. The real challenge comes to simplify. To reduce complexity by focusing on what is important. There is much to be said for simple and smart solutions. The Problem of…
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Romance, Fear And Self-Knowledge
Marketing theory often starts with the assumption that we know what we want. That marketers serve consumers’ preferences underpins the marketing concept. Unfortunately, there is quite a lot of research that suggests that we don’t know our own preferences that well. This is illustrated at the intersection of romance, fear, and self-knowledge. A Valentine’s Day…
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David, Goliath And Malcolm
It seems fashionable to denigrate Malcolm Gladwell. Academics moan; “he is conceptually loose and borrows ideas from other people”. It reminds me of Louis in Casablanca. People seem shocked to hear that gambling is going on. What were the critics expecting? Of course, Gladwell popularizes other people’s ideas. (For the record he can borrow and…
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Engaging With Other Disciplines
Has the way we think changed recently (on an evolutionary timescale)? Marlene Zuk suggests that as change is constant, the way we think will also have changed. This conflicts with evolutionary psychologists. They assume human brains are products of adaptation to the distant past. In one sense the evolutionary psychologists’ assumption is wrong. Like any…
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Natural Does Not Equal Right
New year’s resolution time so I’ll discuss Marlene Zuk on our adaptation to diets. Zuk’s book was interesting and entertaining. I do have some issues which I’ll discuss next post. For now, I’ll note she enjoyed herself critiquing evolutionarily inspired diets and made useful criticisms. The headline is natural does not equal right. Just because…
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The Deadweight Loss Of Christmas
In a holiday theme I’m discussing the Deadweight Loss of christmas. The basic idea is that gift-giving destroys value for society. The Deadweight Loss Of Christmas When buying for myself I get what I most value with the money. When you buy something for me you don’t know what I want so probably buy something…
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Voters And Consumers
I recently read an interesting article in the Globe and Mail (a major Canadian paper). This talked about the political marketing techniques used by Canadian parties. The journalist asserted that “Canadian politics have moved into an era where voters no longer think of themselves as citizens, with duties and obligations and longer-term perspectives….” (Simpson 2013).…
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Defining Concepts
When examining any phenomenon you must properly define what you are examining. A good example of the problems that arise when not defining concepts is “The Power of Habit” by Charles Duhigg. Great Stories Firstly, let me say that I enjoyed the book. The author packed it with fascinating stories. The book is well written.…
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Marketing State Of Mind
Marketers often brag about understanding external customers. They often do this while ignoring internal customers. To be a great marketer understanding the end consumer isn’t enough. Having a “marketing state of mind” means trying to solve the problems of your internal customers. Why is that? Internal Customers Of Marketers Imagine a simplified firm: the accountants…
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Understanding Numbers
Understanding numbers is vital to so many parts of life. It is a shame many otherwise sensible people don’t seem to take numbers seriously. Numbers Allow You To Understand Magnitude When I managed the finances of a political party the BBC’s political editor explained on TV that donations totaling 6 million pounds would run my…
