Nostalgia is a major problem for human beings. No, things weren’t better when you were a kid. You just didn’t notice the problems. The Better Angels of Our Nature If the past is a foreign country, it is a shockingly violent one. It is easy to forget just how dangerous life used to be, how deeply brutality…
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Marketing PhD Applications
Applying To A Marketing PhD This is my personal advice for those considering a marketing PhD. application. It is in no way meant to reflect the views of any school I have been involved with (e.g., Terry College of Business — UGA, or the Ivey Business School, where I was when I initially wrote this)….
Neil Bendle
I am Neil Bendle. I am an associate professor of marketing at the Terry College of Business, University of Georgia. In addition to this, I am a Director of the Marketing Accountability Standards Board (MASB). At MASB we promote making marketing more measurable, more scientific. You can see some videos here. Some even have me…