Search results for: “history”
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Storytelling: Not An Insult. But You Need Cogent Stories
Critics often label evolutionary psychology “just so stories”– fanciful storytelling. This has become a popular criticism. “Just so stories” is a fantastic phrase. It is so evocative and damning. Serious scholars even use it to justify not reading evolutionary psychology. The critics sometimes have a point. I agree that some research relies on dubious arguments.…
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Win-Wins Are Good For Stakeholders
A theme I see in some writing about sustainable business is that we need to get beyond win-wins. Although I get the point — business cases won’t deliver everything — I worry that this isn’t the right message. Win-wins are good for stakeholders, and we haven’t found all the win-wins yet. As such, I’m not…
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Understanding Money Really Does Matter
Jacob Soll’s The Reckoning looks the history of financial accountability. He starts from early accounting and makes the point that tracking how the finances works has been central to the success (and failure) of many nations. The key point is that understanding money really does matter. Various potentates have over the years decided that financial…
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Colleges And Universities
Andrew Delbanco’s discussion of college in the US is at its most interesting discussing the origins of college. He is keen to emphasize that colleges and universities are not the same things. He suggests that college, a place for undergraduate education, developed from early American Puritan ideals. This was a place for moral and intellectual…
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Wonderful Progress Brings New Challenges
Today I’m discussing a book about possibly the most amazing progress achieved by the human race. A series of battles against sickening infectious diseases have been waged, and the outcome has been incredible. Success hasn’t been evenly distributed; health outcomes are very obviously still not equitable across the world. Still, success has been very real.…
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The Influence Of Marketing On Managers
The history of business, especially marketing, thought is an interesting topic to me. Modern text analytics techniques can help us get a better understanding of what has happened. If I understand correctly historians seem to be increasing using such techniques. What then can this tell use about the influence of marketing on managers? Changing Topics…
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The Challenge of Not So Simple Marketing Performance Measures
Bruce Clark reviewed the history of marketing performance measures in 1999. He saw three main themes. “[T]he movement from financial to non-financial output measures, the expansion from measuring only marketing outputs to measuring marketing inputs as well, and the evolution from unidimensional to multidimensional measures of performance” (Clark, 1999, page 711). This raised the challenge…
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How To Make Your Company Relevant?
Some companies are successful and some brands play an integral part in their customers’ lives. What sets the successful apart from those that aren’t? Andy Colville, in her book of the same name, argues that it is relevance. The company/brand needs to break through the clutter and mean something to the customer. This leads to…
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The Pope And The Climate Crisis
In October 2023 a new letter was added to the discussion around what we should be doing to protect the environment. The author had spoken on the topic before so in many ways it wasn’t a surprise. Still, the text is very useful and has potential to reach people who don’t always pay attention to…
