The Limits To Growth is a fascinating piece of scientific history. It was a 1972 report by the Club Of Rome. Yes, they did seem to actively want to fuel conspiracy theorists’ fantasies with their enigmatic name. (They still exist by the way and seemed to have moved to Switzerland, which seems a little odd…
Search Results for: sustainability
B Corp Research Papers
There is a lot of work being done by academics on B Corp research papers, i.e., research related to B Corporations. The Challenge And Potential Benefit Of B Corp Research One of the challenges of such research is the fact that research cuts across disciplinary boundaries. (To be fair this is also a strength —…
Sustainable Corporate Responsibility
Caroline Ditlev-Simonsen has a guide to Sustainable Corporate Responsibility. This covers much of what anyone could hope to read as a summary/introduction to the topic. The author covers the ethics of sustainability, the UN Sustainable Development Goals, stakeholder management, and ESG (Environmental, Social and Governance) reporting amongst other things. There is a lot of interesting…
The Impact Of Sustainable Business
One of the big problems in life is understanding achievements. We often find it fairly simple to look at the resources devoted to some activity. This isn’t always a terrible thing to look at because a pretty good correlation can exist between resource input and good things happening. Yet, this connection is far from perfect….
Time To Get Past Malthus
When reading pieces on sustainability you often see references to Thomas Malthus. He was an 18/19th century English economist and clergyman. Weirdly, it is often people who would class themselves as progressive who seem to cite him most. Why? It seems like a bad habit that people can’t quit despite the fact that it really…
Sustainable Marketing Strategy
This page gives advice to managers, teachers, and students on sustainable marketing strategy. Eventually, I intend to share an entire course on the topic that I am currently developing. In the meantime, I will refer readers to relevant posts and other material. Definitions of Sustainability First, let me note that there are a number of…
American Higher Education’s Uncertain Future
Moving to the US I thought I should get up to date with US higher education. Daniel Johnson’s book, on American Higher Education’s Uncertain Future, is a critique of where we are. I was expecting criticism of government funding levels, lack of appreciation of the benefits of academic thought, and maybe students themselves. It isn’t…
Management Accounting and Customer Recording
At least one area of marketing metrics makes me positive. The future is bright. The area is what we might call management accounting and customer recording. This tends to work best where there are contractual relationships. With contracts or, at least, stable long term connections, we can go a long way to understanding the value…
Is Sustainable Competitive Advantage A Useful Goal
I must confess to being a bit dubious about the idea of sustainable competitive advantage. It seems designed to allow people to pontificate with a pronouncement that sounds meaningful. Yet, speaking about sustainable competitive advantage often requires little actual evidence given the underlying idea is a bit vague. Sustainable Competitive Advantage A competitive advantage isn’t…
Who Thinks Brands Should be Involved in Social Issues?
YouGov is a survey firm and [in 2018] they uncovered what consumers think of firms getting involved in social issues. What was the result? Who thinks brands should be involved in social issues? Political Involvement From Brands I think this is a fascinating topic. I would expect more and more political involvement from brands. If…