It is (almost) always interesting to go back and discover what has been studied in the past. Academic journals in the marketing field have been with us for many generations so we have a large sample to look at. Brian Chabowski and colleagues in 2011 reviewed what had been studied in academic sustainable marketing research….
Search Results for: sustainability
The Environmental Impacts Of Foods
There are many things that can impact a person’s, and a community’s, impact upon the environment. Some things we might be able to stop doing. That is not the case with eating food. We have a large number of people on the planet and we all have to eat. As such, an important question is…
Working In the Doughnut
Kate Raworth has a popular book on sustainability and economics. In it, she argues that economics needs an overhaul. It is an admirably ambitious book with some flaws but with excellent parts to more than makeup for them. What does Raworth say about working in the doughnut? How To Understand Working In the Doughnut Raworth…
The Brussels Effect
The Brussels Effect is a phenomenon whereby regulations created by the EU (European Union) become global standards. A key point is that this is something that the EU can do on its own. It isn’t about expanding regulation through multilateral treaties whereby Brussels attempts to get other states to adopt the EU rules. Instead, the…
Managing For Stakeholders
My second post on Paul Polman’s (former Unilever CEO) and Andrew Winston’s great book, Net Positive, covers a random bunch of advice and ideas that they give on managing for stakeholders. How best to manage a firm with more than just the shareholders in mind? Better Business Practice Can Lead To Better Opportunities Many in…
Net Positive Business
In the world of sustainable business Paul Polman seems to be the nearest thing to a superstar. Hence his book with Andrew Winston, Net Positive, will get a big audience which is a very good thing. It seeks to give Polman’s view of business which was central to his tenure as Unilever CEO, a net…
Sustainable Marketing Strategy Cases
This page contains a number of free sustainable marketing strategy cases. These cover a variety of topics in business. For more on sustainable marketing strategy see here. Introductory Sustainable Marketing Strategy Cases These are simple cases designed to set the stage for discussions of business, purpose, and sustainability. The United Nations Sustainable Development Goals This…
Ideology, Persuasion, And Going Green
A major challenge is persuading members of the public with very different worldviews to take actions aimed at the common good, such as recycling. An appeal that works for a conservative might not work on a liberal, and vice versa. What then do we know about ideology, persuasion, and going green? People Differ In What…
The Limits Of Math Models
The Limits To Growth is a fascinating piece of scientific history. It was a 1972 report by the Club Of Rome. Yes, they did seem to actively want to fuel conspiracy theorists’ fantasies with their enigmatic name. (They still exist by the way and seemed to have moved to Switzerland, which seems a little odd…
B Corp Research Papers
There is a lot of work being done by academics on B Corp research papers, i.e., research related to B Corporations. The Challenge And Potential Benefit Of B Corp Research One of the challenges of such research is the fact that research cuts across disciplinary boundaries. (To be fair this is also a strength —…
