I find the discussions of the role of social purpose in marketing fascinating. Unlike a lot of marketing discussions this can make it into popular debates. Owen Jones, a UK Guardian (left leaning) opinion journalist gave his view on brands and the culture wars. The open question — Woke-Washing: A Big Deal? LGBT Sandwich Jones…
Category: Understanding Marketing
Demonstrating the Financial Impact of Marketing Actions
Paul Magill, Christine Moorman and Nikita Avdiushko raise a major problem in marketing. Demonstrating the Financial Impact of Marketing Actions Critical To Show The Financial Impact of Marketing Actions As the authors say When we asked over 300 marketing leaders in the U.S. to identify the activities they find most challenging, the number one thing…
Academic Life In The 18th Century
As a bit of variety today I will make some notes on academic life in the 18th century. The source is a book on the friendship between two of the great figures of the enlightenment, David Hume and Adam Smith. Dennis Rasmussen outlines their friendship. It is clearly remarkable that such great thinkers were such…
Entertainment Science
Thorsten Hennig-Thurau and Mark Houston published a comprehensive review of research in the entertainment industries. This book, Entertainment Science, gives more attention to movies than music, games and books, mainly for reasons to do with available research. It is still a fascinating look into all these industries and an amazingly comprehensive book. Nobody Knows Anything…
Omni-Channel Distribution
At times marketing seems like it is only getting harder. Omni-channel distribution means more ways to communicate and sell to the customer. There is just some much to worry about. Showrooming New technology often drives new ways to communicate with and reach consumers. It also means many more opportunities. It also means many more challenges….
Marketing And A (Very Old) New Technology
Technology changes constantly. In recent centuries, at least, people have become used to marvels appearing that they couldn’t imagine when they were growing up. People encounter new technology. How do they react? How did they react to (very old) new technology? Early Movies: A Major Innovation I read an interesting paper on reactions to early…
Predicting What Image Works For An Individual
One of the central challenges of marketing is that people differ. Marketers would love to create marketing communications that work for everyone. While some communications do pretty well nothing has universal appeal. Some images work fantastically for some people but turn others off. How can we predict who will like what? What helps us in…
The Growth Rate Of Modern Science
How has modern science progressed? This is a tough question to answer for the last few generations. It is even harder if you have aspirations to go back a lot further. Lutz Bornmann and Rudiger Mutz certainly don’t lack for ambition. They look at the growth of science since the 17th Century. The growth rate…
Comparing Canadian And US Consumers
Comparing consumers in different countries can be challenging. I must confess to having doubts about a lot of cross-cultural research, see here for lots of grouchy comments on cross cultural measurement. I worry it is what nice middle class people do when they want to stereotype while still seeing themselves as free of prejudice. Suffice…
Credit Hours, Outcomes, Academic Missions And School Brand
Mark Garrett Cooper and John Marx have a lively take on the American research university in their book Media U. They discuss the linkage between academic missions and school brand. Popular Features Of Universities Allow The Intellectual The authors discuss how American research universities have always required an audience to deliver value. A key point…
