V. Kumar and his colleagues examine what Artificial Intelligence (AI) is doing to the world of marketing in their recent piece in the California Management Review. What is the future of artificial intelligence and personalization? Artificial Intelligence And Personalization Versus Customization Central to their analysis is the idea of personalization. They distinguish this from customization….
Category: Understanding Marketing
Why Are Coronavirus Maps On The News So Unhelpful?
This was a topical post on data visualization and population. I have refreshed it a little. While the specific maps have changed, As of late 2020 the maps are better now. E.g., they often show cases per 100k of the population rather than simple totals. That said, the point is still relevant. When showing maps…
Should Marketing Models Change As Consumers Work Out Marketer’s Tactics?
The Lucas Critique is a well know argument in economics that challenged many traditional results. The critique suggests that economic agents (here consumers) are forward looking. Consumers adapt their expectations and behavior given the marketers’ actions. Successful promotions tend to train consumers to expect promotions. This can mean the promotions may become less successful going…
Marketing And The Movies
I want to do a long piece on marketing and the movies — the good, the bad and the silly. Today isn’t the day. For now I’ll note that Jason Squire has compiled an extensive review of the movie business in a book. It has a ‘does what it says on the tin’ title of…
Bias And Algorithms
As algorithms play greater and greater roles in our lives a reasonable question is: “are they fair?” The answer is often; “no, not really”. To be clear that doesn’t necessarily mean algorithms are making the world worse. If things were unfair before (and they were) then just knowing that things are unfair now can’t tell…
Artificial Intelligence And Its Challenges
Artificial Intelligence (AI) has thrown up all sorts of questions for business and society. What then of artificial intelligence and its challenges? What To Do With It One of the first problems was recognizing what to do with it. Nowadays we can see AI making considerable impacts on the world but that this would happen…
Two-Part Tariffs and Disneyland
Interesting questions often precipitate (good) academic research. A great question is “why does Disneyland not make you pay for each ride”. This is the setup for Walter Oi’s examination of pricing back in 1971. Oi asks “If you were the owner of Disneyland, should you charge high lump sum admission fees and give the rides…
The Practitioner-Research Divide Beyond Marketing
Neil Anderson and his colleagues have given a lot of thought to the divide between research and practice. They focus on this in Industrial, Work and Organizational (IWO) Psychology. I don’t know much about this discipline. Still, a lot of the problems seem quite familiar. As such, they highlight the practitioner-research divide beyond marketing. In…
Woke-Washing: A Big Deal?
I find the discussions of the role of social purpose in marketing fascinating. Unlike a lot of marketing discussions this can make it into popular debates. Owen Jones, a UK Guardian (left leaning) opinion journalist gave his view on brands and the culture wars. The open question — Woke-Washing: A Big Deal? LGBT Sandwich Jones…
Demonstrating the Financial Impact of Marketing Actions
Paul Magill, Christine Moorman and Nikita Avdiushko raise a major problem in marketing. Demonstrating the Financial Impact of Marketing Actions Critical To Show The Financial Impact of Marketing Actions As the authors say When we asked over 300 marketing leaders in the U.S. to identify the activities they find most challenging, the number one thing…
