The authors clearly had a lot of fun writing their paper on the reception and detection of BS. They use the term “bullshit” more in the first few paragraphs than most people use their core term in the whole of any paper. That said, why not? It is an interesting and important topic. Do people…
Category: Understanding Marketing
The Impact Of Conformity And The Need For Uniqueness
Analytical models are fascinating ways to look at what happens in markets. They can look a bit odd from the outside. These models tend to have a ton of strong assumptions which might lead to questions about their value. They can, however, help us think through some commonly observed phenomenon in markets. What then can…
Improving Measurement With Big Data
The data being used by managers is becoming increasing messy. Unstructured data lacks the nice organization of traditional data. Of course, the profusion of such unstructured data (text, videos, music) makes analysis complex but also brings considerable opportunities. Big data brings big headaches and big possibilities. We have some advice on improving measurement with big…
Linking Biology To Behavior
Many people buy into the idea that we shouldn’t have the bright line between biology and psychology that we do. That said it is challenging to try linking biology and behavior. Here consumer behavior. Not least because we have few scholars who have enough knowledge of both domains. Hormones To Help Linking Biology To Behavior?…
SKUs, Market Share And Distribution
An interesting question in marketing concerns the distribution that any particular SKU (Stock Keeping Unit) will receive. Generally, more distribution is better. Distribution simply allows more people the opportunity to buy your product. As such managers will fight for distribution. What then do we know about the relationship between SKUs, market share and distribution? Distribution…
What Do Business People Think Research Rigor Is?
A common theme in this blog is the problem of the connection between practitioners and research rigor. So what do business people think research rigor is? The Academic/Practitioner Divide It is hard not to notice that what academics do doesn’t seem to impact managers much. Indeed rigorous research often doesn’t seem to have any obvious…
In Defense Of A Really Silly Idea
One the silliest things that academics do is compare the number of ‘A’ publications people have. Who thinks that a career can be summarized by a single number? It is clearly an absurd idea. Even if research publications are all that count (and I think that is obviously nonsense) ‘A’ publications aren’t all the same….
Transformative Innovations, An Important Part of the Puzzle
I value grand intellectual sweeps. if you are a tenured professor it seems wrong not to try and give the world your grand vision. So what can we say about transformative innovations? Transformative Innovations Tellis and Rosenzweig take a grand sweep in examining the role of transformative innovations in world history. The book moves from…
Mathematical Thinking, Cons, And Finding Results
Jordan Ellenberg tells us how to use mathematical thinking to “not be wrong”. He tells us about mathematical thinking, cons, and finding results. Good Advice The advice is often very good. If he wants to call it as a result of mathematics that works for me. Following his advice will help us have better judgment….
Fixing Marketing’s Perception Problem
Thomas Barta discusses marketing’s perception problem. He is interested in fixing marketing’s perception problem. Unaccountable Not Sleazy By the problem, Barta means more an internal perception problem within firms than an external view (of marketers as sleazy). Internally marketing is seen as unaccountable, it is a bit of a black hole for funds. As marketers,…
