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Category: Political Marketing

The Perils Of Status

Posted on November 26, 2021January 18, 2022 by neilbendle

Most people worry about being low status. That makes sense. It really isn’t great to be low status. Academia is so status-obsessed it often makes me laugh. Doctor this, and professor that. I’m just waiting for carpets that non-doctors can’t walk on and we’ll have gone full-on House of Lords. This reminds me of the…

Understanding Public Opinion: Oldie But Goodie Insights

Posted on July 23, 2021October 5, 2021 by neilbendle

In this post I look at classic book on understanding public opinion. Edward Bernays’ Crystalling Public Opinion. Some Advice Has Stood The Test Of Time In Helping Understand Public Opinion Firstly, this book clearly has a decent amount of the material that has stood the test of time pretty well. As far as PR precepts…

QAnon and Political Marketing

Posted on January 22, 2021December 2, 2021 by neilbendle

Political Marketing aims to be relevant and may sometimes be more successful at this than some academic disciplines. If we want to be relevant it seems like there is a great opportunity to study QAnon and Political Marketing. QAnon And Academic Study If anyone does not know QAnon is a conspiracy theory popular amongst some…

Improving Political Management; Some Of It Is A Bit Dark Ages

Posted on August 7, 2020September 29, 2021 by neilbendle

A co-author of mine, Jennifer Lees-Marshment, is a world expert on political marketing, (crudely put winning elections). In recent years she has turned her attention to improving political management. E.g., what politicians and their staffs have to do after they have won. Her new book, Political Management, is the result of years of painstaking work…

Corporate Political Advocacy

Posted on February 21, 2020September 29, 2021 by neilbendle

A fascinating question for corporations is how much they should get involved in politics. What is the role for Corporate Political Advocacy? Sometimes Politics Just Comes For You It can be hard to avoid politics sometimes; it just involves some companies by accident. I have no inside knowledge but I doubt Delta really had an…

Political Candidate Brand Strength

Posted on February 7, 2020September 29, 2021 by neilbendle

Beth Fossen, David Schweidel and Michael Lewis published a paper on political candidate brand strength in Customer Needs and Solutions. They used inspiration from the idea of performance premium measures of brand strength. In essence, these measures consider how a brand should be doing given certain important features. Then they look at how it is…

Marketing Strategy and Electoral Politics

Posted on January 31, 2020September 29, 2021 by neilbendle

As part of our special issue on political marketing, Sridhar Moorthy wrote a piece explaining marketing strategy and electoral politics. This uses ideas from competition theory. He focuses on analytical models. These are models based on mathematical theory. (Empirical models, on the other hand, are based upon observed data). Spend Does Not Necessarily Deliver Results…

Empirical Political Marketing Research

Posted on January 3, 2020September 29, 2021 by neilbendle

As part of our recent Customer Needs and Solutions political marketing issue Mitch Lovett, a professor at the University of Rochester, describes key issues in empirical political marketing research. Key Empirical Political Marketing Research Data Sources Lovett outlines key data sources. These include the (US) National Election Studies and polls. Voting behavior/intentions can be combined…

The Pragmatic And Principled Reasons For Political Marketing Research

Posted on December 13, 2019September 29, 2021 by neilbendle

In a new paper in Customer Needs and Solutions Jennifer Lees-Marshment lays out why politics should matter to marketing scholars. She tells us the pragmatic and principled reasons for political marketing research. Why Study Political Marketing? Lees-Marshment argues that “the dominant research philosophy [in political marketing] is pragmatism, the methodology depends on the research question…

Politics And Marketing Fit Together Very Naturally

Posted on December 6, 2019September 29, 2021 by neilbendle

On and off over the next couple of months I will blog about a special issue of Customer Needs and Solutions (CNS), I co-edited this with David Schweidel at Emory. The intention of Min Ding, the CNS editor, was to promote the linkages between marketing and politics. To show that politics and marketing fit together…

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