Bibliometric citation analysis is an interesting way to study a field. It is more objective than a traditional literature review type analysis. Through citations we can see what papers were especially influential in the field. There is a, not outrageous, assumption. Namely that more influential papers are cited more. It is particularly appropriate for fields…
Category: Brand
The Problem Of Goodwill And Marketing
Tony Tollington’s book on Brand Assets is fascinating. The book is not an especially easy read. Indeed, it gets into some pretty detailed philosophical debates around the nature of assets and accounting which can be tough. That said it is good to think about these things and Tollington definitely made me think. There is a…
The Politics of Accounting
Tony Tollington’s book on Brand Assets is fascinating. (Accounting rules have changed a bit since he wrote it. The acronyms and rule numbers aren’t what are used nowadays but the ideas are similar). He makes fascinating notes on the politics of accounting. The Politics Of Accounting For Intangible Assets Tollington notes the problems with the…
Political Candidate Brand Strength
Beth Fossen, David Schweidel and Michael Lewis published a paper on political candidate brand strength in Customer Needs and Solutions. They used inspiration from the idea of performance premium measures of brand strength. In essence, these measures consider how a brand should be doing given certain important features. Then they look at how it is…
Some Notes On Intangible Value
The GIFT Report (Global Intangible Financial Tracker) 2016 is a really useful piece. A collaboration by Brand Finance (a brand valuation firm), CIMA (the Chartered Institute of Management Accountants), and the IPA (Institute of Practitioners in Advertising). It contains some notes on intangible value. It highlights major factors and trends in the reporting of this…
Why Value Marketing Efforts Even When Perspectives Differ?
Jonathan Knowles notes that different disciplines often come at brand equity from different perspectives. For the sake of clarity, he lays out three ways of looking at brand. He uses exemplars from marketing, finance, and accounting. Although, of course, no discipline is monolithic — many marketers might take the finance perspective, etc… Why value marketing…
Accounting For Brands
In a 2003 piece Tony McAuley discussed the history of accounting for intangible values. He interviewed Michael Schurch, CFO of RHM (Rank Hovis McDougall). They discussed the company’s decision to add the value of brands to the balance sheet back in 1988. This created a bit of a stir at the time, and has influenced accounting for…
Hovis And The Valuation of Brands
Today we turn to a history lesson on brand valuation. The story is of Hovis and the valuation of brands. Hovis And The Valuation of Brands Rank Hovis McDougall, a big U.K. food manufacturer in the 1980s decided to record the value of its brands on its balance sheet. This included its internally generated brands. (These are…
Who Has An Interest In Changing Accounting?
Baruch Lev and Feng Gu, accounting professors, ask a simple question. Why are managers and auditors so blasé about accounting for intangibles? Lev and Gu, 2016, page 90 Intangibles are a mess in financial accounting. Everyone knows there are obvious problems. So who has an interest in changing accounting? Intangible Assets And The Concept Of Matching…
Financial Information And Stock Prices
For the next few weeks I’ll discuss Lev and Gu’s new book on the problems of financial accounting, The End of Accounting. Here the authors discuss financial information and stock prices. Basically, the relevance of accounting information to investment decisions. Financial Information And Stock Prices: Little Connection This book sets out the case that financial accounting…
