Before designing any intervention to influence them it is worth asking: What Are People Like? Derek Ireland in The Behaviorally Informed Organization presents what he calls a Boundedly Rational Complex Consumer Continuum, the shorthand being the BRCCC. (I am unsure why he thinks that is a pleasant and memorable acronym. I feel that I may…
Category: Nudges
Reduce Sludge In Your Organization
In this post, and the next, I will highlight some important ideas from The Behaviourally Informed Organization. (It is Canadian — this is not just me reverting to UK spelling). The first point I want to touch upon are the barriers that hinder people from taking the actions you want them to take. Such barriers…
Optimal Distinctiveness And Social Influence
Jonah Berger’s Invisible Influence is in the tradition of informative marketing books based upon behavioral research, think Dan Ariely, Sheena Iyengar, or Chip Heath. He concentrates on optimal distinctiveness and social influence. Some of the details people may know from elsewhere but all of which are interesting. Optimal Distinctiveness And Social Influence One of the…
Tackling Big Problems With Behavioral Science
Jason Furman (former chair of the U.S. Council of Economic Advisers) discusses tackling big problems with behavioral science. He says behavioral studies can help address four major issues in the economy. Tackling Big Problems With Behavioral Science He isn’t joking when he says they are major. They really are. The four he choose are: 1)…
Improving Public Policy With Better Assumptions
Katie Chen (then at Western), Dilip Soman (of Rotman), and myself published a whitepaper. (I wrote this in 2017 and have edited since). This was through BEAR at the University of Toronto. We discussed moves towards improving public policy with better assumptions. Specifically the ideas about human behavior used in models. (More empiricially valid models in academic terms). By…
Nudging: Calm Down It Really Is Not The End Of Freedom
Mark D. White has written an ominously titled book “The Manipulation of Choice: Ethics and Libertarian Paternalism”. He really doesn’t like the sort of Nudging proposed by Thaler and Sunstein in their book, Nudge. I think that he needs to chill out. He gets excited about minor philosophical issues while ignoring big social issues. Nudges…
Kahneman’s Gripe
Marketing draws heavily on psychology and economics. I feel that both disciplines have much to offer (as well as weaknesses). So it is without any specific agenda that I agree with Daniel Kahneman’s “gripe”. Kahneman’s Gripe Agreeing with Kahnema might not seem brave. Kahneman is a Nobel prize winner. I’d say a good rule of thumb…
A Taxonomy Of Nudging
One of the most popular ideas in the behavioural sciences at the moment is “nudging”. This is applying a light touch to encourage people towards certain actions. People often are a little unclear on what a nudge is. As such it is helpful to have a taxonomy of nudging. What Is A Nudge? What Then…
Defaults Matter
There is a wonderful 2003 Science article about how people react to default choices. The conclusion? Defaults matter. Why Does This Matter? The article impresses for a number of reasons including: Saving lives matters. While it is not a theory paper the theoretical implications are substantial. What are people’s preferences — what they say or…