Unstructured data has massive potential in marketing that is already somewhat being fulfilled. Text analysis has proved a fruitful resource. Using text mining, marketers can seek to uncover messages hidden in massive amounts of words. A typical usage would be attempting to uncover the themes in online reviews written about a product. Yet, unstructured data…
Category: Machine Learning
Comparing Text Classification Methods
Marketing research, especially academic research, now assesses a lot of unstructured text data. (Unstructured data is that which does not come in neat database/spreadsheet form of rows and columns). Classifying such text is a task that computers excel at. So, how do we go about comparing text classification methods to find which one best fits…
In Defense Of Robots And Their Judgments
A second post on the book, Noise, by Kahneman, Sibony, and Sunstein. For the first see here. The authors are experts in human judgment and they have a few useful comments in defense of robots and their judgments. Arguments Against, And For, Robots Noise is a book about the problems of variability in human judgment….
