Category: Decision Making
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Linking Biology To Behavior
Many people buy into the idea that we shouldn’t have the bright line between biology and psychology that we do. That said it is challenging to try linking biology and behavior. Here consumer behavior. Not least because we have few scholars who have enough knowledge of both domains. Hormones To Help Linking Biology To Behavior?…
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The Endowment Effect For Renting And Borrowing
Charan Bagga, a former Phd student now a professor at Calgary, June Cotte, an Ivey colleague, and myself, have a recent paper in the Journal of the Academy of Marketing Science on the Endowment effect. Specifically what happens to the endowment effect when you rent or borrow. What then is the endowment effect for renting…
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Mathematical Thinking, Cons, And Finding Results
Jordan Ellenberg tells us how to use mathematical thinking to “not be wrong”. He tells us about mathematical thinking, cons, and finding results. Good Advice The advice is often very good. If he wants to call it as a result of mathematics that works for me. Following his advice will help us have better judgment.…
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Fairness In Business
A tricky problem in business research is understanding the role of fairness concerns. It is pretty obvious from just a cursory look at social interactions (of which business relations are a special type) that fairness matters to a lot of people a lot of the time. Often consumers and workers complain about lack of fairness.…
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Logical Problems
Logic is a challenge for all of us. To get through life we make a lot of leaps that are probably not justified. That said it is helpful to sit back and think through the leaps we are making. Bo Bennett has put together a compilation of logical fallacies. These range from some classic ones…
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Innumeracy And The Problems It Causes
John Allen Paulos’ book Innumeracy tackles the fact that much of what is talked about in the public sphere shows an alarming lack of mathematical fluency. I had to agree with many of his points. (Though it might need a new edition; some of the writing seemed a bit dated, there were a frightening number…
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A Holmesian Dual Process Model
Dual system approaches are all the rage in psychology. A popular book suggests a Holmesian dual process model. Dual Process Models The idea is that our brains use two separate processes to come to decisions. I don’t think anyone literally thinks there are just two separate systems as such. The brain is massively complex with…
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Do Facts Matter To Persuasion?
One of the major debates in marketing is: Do Facts Matter To Persuasion? The good news is that it will never be finished. Sometimes they do, sometimes less so is probably the answer. Still, it generates debate. Understanding People Who Don’t Think Like Us I really wanted to like Scott Adams’ Win Bigly. What was…
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Research And Popular Advice
Daniel Levitin’s The Organized Mind is a curious book. It is highly influenced by academic research (the author is an academic). Yet, I wouldn’t say it was an academic book. It tells us something about research and popular advice and how they mix. Academic Self-Help Levitin’s doesn’t read like the standard academic book: “here —…
