I think one the great rifts between managers and academics in marketing has been caused by NPS. To be fair there is blame on all sides. Asking Questions As researchers and teachers we have a responsibility to advance the practice of marketing. This isn’t just about teaching technical skills. Knowing how to discount a cash…
Category: Academic Marketing
Academics And Managers
The application of research is a big topic in marketing and academics and managers would be well served by acting together more. Is Useful Important? We debate whether we are useful or relevant. And then we debate whether we should care about whether we are useful or relevant. I think of myself as an academic…