In their book Cradle to Cradle, sustainability writers William (Bill) McDonough and Michael Braungart argued that we should be thinking not in terms of Cradle to Grave — birth to death — for products. Instead, we should be thinking of reuse. Their second book along those lines, Upcycle, goes further. Their basic argument is that…
Author: neilbendle
Neil is an Associate Professor Marketing at the Terry College of Business, University of Georgia. He investigates the measurement of marketing performance, the accounting/marketing interface, and the impact of non-standard decision making in commercial and political markets.
Neil is the Chair of the Marketing Accountability Standards Board advisors. He is co-author of Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance (3rd edition) Wharton School Press and is co-author of a cartoon book: Behavioural Economics for Kids.
Just Say No
Vanessa Patrick is a marketing professor at the University of Houston. She used to be at the University of Georgia, where I now am, but that was before my time. (One of her stories in her book, The Power of Saying No, does involve an Athens, Georgia restaurant. The restaurant was meaty, so not really…
The Path To 2050
How can the world get to carbon neutral by 2050? This is the date the Paris Agreement specified for getting away from the activities that produce greenhouse gasses (see here). Many would argue that that the Paris agreement was not ambitious enough. Still, we don’t currently have a clear plan to reach carbon neutral by…
Zero Sum Thinking
Heather McGhee has a popular book on the problem of zero sum thinking. Her specific focus is on racism in the US. The argument is quite simple. Racism prevents policies that would benefit everyone. Zero Sum Thinking People often have a tendency to think of the world as having a fixed amount of a certain…
University Pricing
In The Price You Pay For College, Ron Lieber, a journalist with expertise in financial advice, looks at issues around sending a child to college. It is a wide-ranging book full of helpful advice. The advice is mainly for parents confronting the massive financial decision in the US that is their kid’s college attendance. The…
Epidemiological Transition
A second post on Angus Deaton’s The Great Escape. Here I discuss the epidemiological transition that he notes. There is a general movement in the way disease tends to afflict a country (and indeed across the whole world). The problems of disease, what the diseases are, and who they target, have a distinct pattern. Epidemiological…
Escape From Poverty And Disease
Angus Deaton, a famous economist, has a book, The Great Escape. This outlines humanity’s escape from poverty and disease. He outlines the progress that we, collectively, have made and gives his thoughts on what needs to be done. The Great Escape The title of the book is well chosen. It probably works better if you…
Comprehensive Guide To Drawdown Solutions
Drawdown is a New York Times Bestseller and you can see why. The book, by a large team led by Paul Hawken, has a profusion of detail on ways that the impacts of climate change can be alleviated and ultimately reversed. It provides a guide to drawdown solutions. The book gives an optimistic view of…
Must Firms Maximize Shareholder Value?
What is the purpose of a firm? Given we have so many firms and business schools are such a sizable chunk of many universities, you might think that we all agree what firms are for. You would be wrong. There is a surprising amount of disagreement as to the purpose of firms. What are they…
People Aren’t Getting Worse
Ever since I was in secondary school (high school in US terms) I have thought it is bizarre that people think that humans are getting worse. Adam Mastroianni and Dan Gilbert wrote a paper in Nature on this phenomenon which they call The Illusion of Moral Decline. In many ways, they have written the paper…
