Steven Pinker is a well-known academic and public intellectual in the US. I appreciate much of Pinker’s writing. He seems relatively optimistic about what we have achieved and can achieve. He is a big promoter of rationality and using rationality to combat nonsense. You might think that was what all academics are doing, but that…
Author: neilbendle
Professor Marketing at the Terry College of Business, University of Georgia. I teach and research sustainability and marketing performance
Co-Chair of AMA Sustainability and Innovation Special Interest Group
Co-author of Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance
Can Any Single Country Make A Difference?
Can any single country make a difference to climate change? I could make this a short post by just saying, YES. That said, I will give a few more details. Bad Reasons To Do Nothing The other day I was hearing about someone who was relatively well-informed talk about how the US couldn’t really achieve…
Is Now A Good Time To Give Up?
David Suzuki, the famous Canadian environmentalist, just gave a pretty gloomy interview. According to Suzuki in respect of climate change, “it’s too late”. It led me to the question: Is now a good time to give up? It Is Too Late? I’ve never said this before to the media, but it’s too late. David Suzuki…
Lower Cost Is Not Always Better
One of the big challenges for sustainable business is that sometimes it costs more. Although higher costs driven by sustainable decision-making is not always the case, if you are providing higher quality, paying your workers or suppliers more, or reducing pollution from your products then sometimes this costs more. While it is beneficial to ensure…
Bad Businesses Can Get Better
A lot of businesses have done bad things in their past. Andre Hoffman, Roche’s Vicechair and heir to the founding family, has a book, written with Peter Vanham, on a better approach to business. Amongst other things he notes how bad businesses can get better. (I doubt he would say that Roche was at the…
Social Change Will Always Face Setbacks
It is hard to improve the world even when it should be obvious that the world needs to improve. When things look bad it may be helpful to look at history to observe people fighting injustices that most of us can, thankfully, only imagine. Campaigners in history saw plenty of occasions when it seemed like…
Understanding Money Really Does Matter
Jacob Soll’s The Reckoning looks the history of financial accountability. He starts from early accounting and makes the point that tracking how the finances works has been central to the success (and failure) of many nations. The key point is that understanding money really does matter. Various potentates have over the years decided that financial…
Intuition Can Be Good Or Bad
Gerd Gigerenzer has made some important contributions to the study of decision-making. As someone who has been educated in the US system (at least for my PhD) I find it interesting that he largely rejects that approach. He, often correctly, makes the point that a lot of tests of decision-making set those being tested up…
Creating Social Impact
The reason why business exists is to make the world better. This purpose, making the world better, can be more often honored in the breach than the observance. (I am using the common meaning of the phrase — doing something less than it should — not whatever Shakespeare is supposed to have meant.) That said,…
Believing In Responsibility And Systemic Problems
It is popular, particularly in left-wing circles, to note the presence of systemic problems. When you know a bit about how humans behave this makes a lot of sense. We tend to adapt to the situation we are in. Economic models help drive action. Similarly, you will often see organizations “dictating” the way people in…
