Itamar Simonson and Emanuel Rosen suggest that with greater access to information consumers can (and do) make much better purchasing decisions. They are, in effect, arguing that much academic work in marketing is too artificial when it shows decision-making problems. In the real-world consumers can solve problems that confound students in the laboratory. Too much choice can paralyze but this…
Author: neilbendle
Neil is an Associate Professor Marketing at the Terry College of Business, University of Georgia. He investigates the measurement of marketing performance, the accounting/marketing interface, and the impact of non-standard decision making in commercial and political markets.
Neil is the Chair of the Marketing Accountability Standards Board advisors. He is co-author of Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance (3rd edition) Wharton School Press and is co-author of a cartoon book: Behavioural Economics for Kids.
Making Your Future Self Happy
I’m traveling to my ten-year MBA reunion [written in 2014]. As such, it seems an appropriate time to consider how we predict the future. Ten years ago I would never have predicted that I’d be a marketing professor living in Canada [now in US]. Interestingly, I wonder whether I would even have wanted to become…
Bidding For Candy
My Easter post on candy bars leaves me pondering where academia would be without chocolate. Many experiments over the years have entailed giving experimental subjects, mostly students, candy. You give them this either as compensation or as part of the experiment. Then you often see them bidding for candy. Why Candy? Interestingly candy may work…
Deep Rationality
Rationality is a topic which you can devote years of study to without making much progress. This is because one problem is that everyone means different things by rationality. It is not just marketers disagreeing with economists, who are disagreeing with psychologists. There are also major cleavages within disciplines. One perspective from evolutionary psychologists is…
People, Buses, And Another Complaint About Jim Collins
Jim Collin’s books are well written but often readers, and probably Collins himself, may think Collins’ books contain “scientifically proven” advice. At best, Collin’s work should only suggest approaches. What is the complaint about Jim Collins? A Complaint About Jim Collins Many scholars criticize Collins’ methodology. I sympathize with many of the critics. Here, however,…
What Makes Your Thinking Different?
Tim Harford’s books are always engaging even as he covers topics that many don’t find the most stimulating. His latest book gives a lively introduction to macroeconomics. He notes how unique thinking can be powerful. So what makes your thinking different? The Phillips’ Curve In this Harford is obviously enjoying himself when he describes the…
Managerial Advice From The Trolls In Frozen
I recently read the following: “People often regret not getting rid of problem staff soon enough”. This struck me as emblematic of everything wrong with business advice. It was glib, unsupported by evidence, and designed to resonate with our biases. Better to take managerial advice from the trolls in Frozen. Regret Sure some managers will…
The Mismeasure Of Man
Stephen Jay Gould could be a polarizing figure in academic circles. He is an evolutionary scientist quoted at the Creation Museum (which opposes the idea of evolution). Still, he was an interesting writer who did an excellent job of engaging the general public. His book rebutting the arguments of the Bell Curve, The Mismeasure of…
Scarcity Theory: A Hammer, But A Good Hammer
Mullainathan and Shafir’s new book Scarcity [written in 2014] explains that people make some debatable decisions when a resource is scarce because of the stress the shortage causes. They introduce Scarcity Theory: a hammer, but a good hammer. Poverty Leads To Worse Decision-Making The authors help explain poverty sometimes encourages people to take decisions that…
Seeing The Big Picture Behind People’s Attitudes
An interesting psychological phenomenon is the tendency to ascribe stable attitudes to people rather than consider the context. I can only speak to where I’ve worked — the UK, US, Canada — but it seems pervasive to me. Seeing the big picture behind people’s attitudes is important. Inferring Attitudes Despite Writer Having No Choice Early…
