Accounting and Marketing Archive
Myopic management/marketing is the tendency to focus on short term gains at the expense of long term profits. There are a number of reasons for this but at its heart, for public companies, scholars point to pressure from Wall Street. …
Keith Ward in his great book Marketing Finance addressees success factors in managing at the marketing finance interface. He starts by noting that historical analysis can’t change the past. Okay, that is pretty obvious, but the implication that historical analysis is …
For this week and next I will look at an excellent book by Keith Ward — who has taught at Cranfield amongst other places — Marketing Finance. (There are later editions with new co-authors that I plan to read soon …
I enjoy a good polemic and Keron Bhattacharya’s book on Accountancy is certainly that. A generation old now but many of the points remain (although the acronyms for the UK accounting standards and accounting bodies have all changed). As an …
Over the next couple of weeks I will consider ideas from a paper coming out in Marketing Science that I wrote with a former PhD student, Moeen Butt. This looks at the use of a metric called Tobin’s q. I …
Problems in accounting statements Feng Gu and Baruch Lev give more details on the problems with financial accounting in their recent piece for the Financial Analysts Journal. They argue that: “Simply put, earnings no longer reliably reflect changes in corporate …
A Problem With Accounting Corrado and Hulten point to a major problem in the way accounts (both corporate and national) are created. A basic idea underlying many sets of accounts is to measure things at a given point, “stocks”. When …
Haskel and Westlake’s new book, Capitalism without Capital, is on my reading list for the new year but for now I’ll just concentrate on comments made in The Economists’ review of the book. Intangible Assets Are On the Rise The …
The Sustainability Accounting Standards Board (SASB) seems to have been remarkably successful. They have recruited some well-known board members, including Michael Bloomberg, Mary Schapiro (former SEC chair), and Laura Tyson (former London Business School Dean). This has helped them raise …
Charlotte Rogers has a fascinating practitioner article on the Marketing/Finance interface published in Marketing Week. It is a positive piece that outlines how marketing and finance groups are beginning to collaborate more. Much of the advice is sensible. For example, …
