Accounting and Marketing Archive

I am not a fan of Tobin’s q (as it is currently used). I have a Marketing Science paper on the misuse of Tobin’s q in marketing. As such I was fascinated to see a SSRN working paper with a …

Myopic management/marketing is the tendency to focus on short term gains at the expense of long term profits. There are a number of reasons for this but at its heart, for public companies, scholars point to pressure from Wall Street. …

For this week and next I will look at an excellent book by Keith Ward — who has taught at Cranfield amongst other places — Marketing Finance. (There are later editions with new co-authors that I plan to read soon …

I enjoy a good polemic and Keron Bhattacharya’s book on Accountancy is certainly that. A generation old now but many of the points remain (although the acronyms for the UK accounting standards and accounting bodies have all changed). As an …

Problems in accounting statements Feng Gu and Baruch Lev give more details on the problems with financial accounting in their recent piece for the Financial Analysts Journal. They argue that: “Simply put, earnings no longer reliably reflect changes in corporate …

A Problem With Accounting Corrado and Hulten point to a major problem in the way accounts (both corporate and national) are created. A basic idea underlying many sets of accounts is to measure things at a given point, “stocks”. When …

The Sustainability Accounting Standards Board (SASB) seems to have been remarkably successful. They have recruited some well-known board members, including Michael Bloomberg, Mary Schapiro (former SEC chair), and Laura Tyson (former London Business School Dean). This has helped them raise …