Accounting and Marketing Archive
I enjoy a good polemic and Keron Bhattacharya’s book on Accountancy is certainly that. A generation old now but many of the points remain (although the acronyms for the UK accounting standards and accounting bodies have all changed). As an …
Over the next couple of weeks I will consider ideas from a paper coming out in Marketing Science that I wrote with a former PhD student, Moeen Butt. This looks at the use of a metric called Tobin’s q. I …
Problems in accounting statements Feng Gu and Baruch Lev give more details on the problems with financial accounting in their recent piece for the Financial Analysts Journal. They argue that: “Simply put, earnings no longer reliably reflect changes in corporate …
A Problem With Accounting Corrado and Hulten point to a major problem in the way accounts (both corporate and national) are created. A basic idea underlying many sets of accounts is to measure things at a given point, “stocks”. When …
Haskel and Westlake’s new book, Capitalism without Capital, is on my reading list for the new year but for now I’ll just concentrate on comments made in The Economists’ review of the book. Intangible Assets Are On the Rise The …
The Sustainability Accounting Standards Board (SASB) seems to have been remarkably successful. They have recruited some well-known board members, including Michael Bloomberg, Mary Schapiro (former SEC chair), and Laura Tyson (former London Business School Dean). This has helped them raise …
Charlotte Rogers has a fascinating practitioner article on the Marketing/Finance interface published in Marketing Week. It is a positive piece that outlines how marketing and finance groups are beginning to collaborate more. Much of the advice is sensible. For example, …
I am not an artist in any way. Given this I’m not an ideal person to illustrate ideas. That said, I wanted to quickly (sadly not as quickly as it looks) get across the message that accountants really aren’t doing …
In a piece for my accounting body (ACCA) I discuss the problem of what to do in respect of brands on the balance sheet. My intention is to help foster a dialogue between (financial) accountants and marketers. Too many marketers …
With Xin Wang I have recently published a piece which we called Marketing Accounts. I’m pleased to say that the full text of this research article is available free of charge at the link below (thanks to SSHRC/the Canadian government). …
