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Basking In Reflected Glory

Posted on July 11, 2014January 10, 2022 by neilbendle

My final World Cup-related post illustrates a psychological phenomenon. People like to proclaim their allegiance to groups. They are basking in reflected glory. Who Are Your Team? Interestingly, the groups we choose to associate with change depending upon how the groups perform. This is because people associate with achievements that are not their own but that…

Six Decision-Making Lessons From The World Cup

Posted on July 4, 2014April 18, 2021 by neilbendle

Departing from my usual structure of analyzing a single topic I thought I’d illustrate decision making lessons with examples from the World Cup. (This post on the 6 decision-making lessons from the world cup was written in 2014). Three Decision-Making Lessons From The World Cup Firstly, regression to the mean is commonly not recognized. Spain had a very…

Penalty Kicks and Mixed Strategy

Posted on June 27, 2014September 17, 2022 by neilbendle

As we move into the knockout stages of the World Cup [written in 2014] the specter of penalty kicks raises its ugly head. Penalty kicks are awarded as punishments during the game. They are also used to break ties at the end of the game. Penalty kicks are especially interesting for researchers. They represent an excellent chance…

Hot Hands, Runs of Form and Perceptions of Randomness

Posted on June 20, 2014November 30, 2021 by neilbendle

World Cup [2014] post 2. It is hard to watch sport without screaming at the commentators: “what are you talking about”. I don’t say this to criticize commentators. Almost anyone forced to speak for 90 minutes straight will say a bunch of things that, to put it charitably, don’t make a lot of sense. Much…

Who Will Win The World Cup?

Posted on June 12, 2014November 30, 2021 by neilbendle

With the World Cup about to start [written in 2014] it is an excellent time to consider what statistics can tell us about sport and how people think about probabilities. So who will win the world Cup? Soccernomics Stefan Szymanski has a series of books explaining the economics of sport. His book with Simon Kuper…

A Call to Action

Posted on June 6, 2014September 3, 2022 by neilbendle

Jennifer Aaker and Andy Smith (with Carlye Adler) have a new book, The Dragonfly Effect. This is an interesting short book that is an easy read. The book is a practical guidebook to using social media to enact change. It contains lots of useful how-to lists. For instance, they highlight the need for a call…

Marketing Accountability Standards Board (MASB)

Posted on May 30, 2014April 16, 2022 by neilbendle

Marketing has an accountability problem. This is widely accepted even by marketers. The Marketing Accountability Standards Board (MASB) is working on this. Trust Me, I’m A Marketer Marketers argue that their actions are vital to their organization’s success but often the proof offered ends up being: “trust me, we need to do this”. It isn’t hard to see why…

Value-Based Marketing

Posted on May 23, 2014December 12, 2022 by neilbendle

In 2000 Peter Doyle started the abstract of his paper, Value-Based Marketing with the sentence. “Marketing has not had the impact on the boardroom that its importance justifies” (Doyle, 2000, page 299.) Doyle made a fair point. Marketing’s Lack Of Influence It is very common for academic marketers to bemoan marketing’s lack of influence. Many firms…

Canada’s Top Brands

Posted on May 16, 2014September 14, 2022 by neilbendle

Like a doughnut the survey in Canadian Business magazine that placed Tim Hortons as Canada’s Top Brand is enjoyable. That said, it is not necessarily the most nutritious thing in the world. What do we know about Canada’s Top Brands In 2014? Loving Tim Hortons We find out that Canadian’s love Tim Hortons’ coffee and…

Survey Methodology And The Future Of West Ham United

Posted on May 9, 2014November 5, 2021 by neilbendle

West Ham United, the English football (soccer) club I support, hasn’t seen much recent success. (Written in 2014, as I revise this in 2021 things are better). The fans, in a fine example of optimism bias, expect the team to win while playing with a certain élan. In 2011, after a disastrous few years, Sam Allardyce was…

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    • Profit Measurement: Choose Your Own Level Is Problematic
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