I love terrible visuals, especially when they are used by consultants. Alex Usher (@http://higheredstrategy.com/) is brutal in criticizing a recent Deloitte report doing “big thinking” about the future of the workforce. (Post written in 2017). The report seems to be a great example of not very thoughtful thought leadership. Not Very Thoughtful Thought Leadership Usher…
Marketing And Finance Working Together
Charlotte Rogers has a fascinating practitioner article on the Marketing/Finance interface published in Marketing Week. This is a positive piece. It outlines how marketing and finance groups are collaborating more. Much of the advice is sensible. For example, UKTV brought a finance person into the media review team. This meant the person was able to…
Marketing In The World Of Big Data
Arvind Sathi’s book Engaging Customers Using Big Data has a number of interesting points about big data. What does he tell us about marketing in the world of big data? Marketing In The World Of Big Data Sathi is keen to point out that marketers now drive many technological needs in firms. The chief marketing…
Good Marketing And Social Missions
Managers often have challenges understanding how to position their brands and companies when contentious public issues find them. More interesting in some ways are companies whose managers seek out contentious issues. It is very hard to measure the net impact of having a contentious social mission. Experiments are hard to run on social missions. Yet,…
Marketing Standing On Its Own Feet
People like to ask “where are we all going?”. Marketing academics are no different. A recent editorial in JAMS (a major marketing journal) examines the future of marketing. Overall, I agreed with the author, Jan-Benedict Steenkamp, on most things in this article. (Although I hated his book Time To Lead with a passion, see here and…
Cool Result: What Next?
Adam Alter’s Drunk Tank Pink is a fun book. It follows in a long tradition of behavioral books — some by psychologists, some by marketers — that describe interesting quirks found in academic research. Much of Alter’s focus is on the subtle influence of color on us. Unfortunately some of the influences seem too subtle…
Meta-Analysis: Combining Many Results into One
How marketing impacts firm value is an important question facing for-profit businesses. In an ambitious paper Conchar, Crask and Zinkhan (2005) examined this. they did a meta-analysis: combining many results into one. Meta-Analysis Seem Like Hard Work The hard work involved in this paper is impressive. The authors looked at 88 studies of advertising and…
Some Notes On Intangible Value
The GIFT Report (Global Intangible Financial Tracker) 2016 is a really useful piece. A collaboration by Brand Finance (a brand valuation firm), CIMA (the Chartered Institute of Management Accountants), and the IPA (Institute of Practitioners in Advertising). It contains some notes on intangible value. It highlights major factors and trends in the reporting of this…
A Marketing Man’s Thoughts On Ads And Information
Following on from last week’s blog I wanted to note a few other great features of Matthew Willcox’s The Business of Choice. Let’s hear this A Marketing Man’s Thoughts On Ads And information. Too Much Information On a theoretical side, he discusses the problem of too much information. I found his take appealing. He notes…
Marketers Are Human
Matthew Willcox’s The Business of Choice: Marketing to Consumers Instincts won the AMA’s Berry Book Award and I can see why. Willcox reviews many of the key points from the best academic books. For example, Daniel Kahneman’s Thinking Fast and Slow and Vlad Griskevicius and Douglas Kenrick’s The Rational Animal. Where Willcox adds value is…
