Peter Shawn Taylor discusses sales and consumer protection. He criticizes the Canadian Competition Bureau “for going after retailers for discounting too often” (Taylor, 2015). The piece was interesting. Sadly, Taylor’s arguments were unconvincing. Sales And Consumer Protection I’ll focus upon the general arguments rather than the specific cases. I cannot comment on the specific details…
Category: Understanding Marketing
Is Reliability A Good Thing?
Reliability in analysis is widely valued. Reliability is returning the same result whenever we test the same thing. I’m not against reliability. Still, it can be overrated as Scott Armstrong explains. We need to ask occasionally: Is Reliability A Good Thing? Or more accurately, how much are we willing to sacrifice at the altar of…
Framing And Product Experience
Framing is an important topic in marketing. At its simplest, research in framing and product experience investigates the impact of information packaging. The same information can have different effects depending upon presentation choices. Of course, as with any important idea, each researcher has their own precise definition. Framing As Description Levin and Gaeth (1988) use…
Consumer Reactions To Shipping Charges
Shipping charges are a vital consideration for online marketers. They are most interested in understanding consumer reactions to shipping charges. Consumer Reactions To Shipping Charges Academic marketers haven’t done as much work on the topic as one might expect. As Lewis, Singh, and Fay note, “Shipping charges are an important but under-researched element of the…
Market Driving (And Being Just Really Good)
Some firms don’t seem to follow the market. Instead, they chart their own course. They are market driving. Who Drives The Market? The classic example of such a firm might be Apple. It looks to many that Apple is able to influence tastes in the market rather than just serve the consumers’ tastes. Whether this…
Models Of Marketing Strategy
In North American academic marketing the area of strategy research seems to be losing its place. [Written in 2015 some are a bit more positive now]. We need to ensure strategic thinking is rigorous. Critically, it also need to be seenas rigorous by managers and fellow academics. One way to do this is by forming…
Gift Giving
Gift giving has been studied by a variety of marketing researchers. Some researchers use survey methods to understand how consumers think about gifts and why they make the choices they do. Others try and analyze secondary data. They look at retailers’ point of sale systems to capture details of gift sales. Today, therefore, in the…
Success As A Marketing Academic
People find interesting things that impact them. As a result, it probably shouldn’t be surprising that I’m interested in Zamudio and Meng’s work. It is after all on success as a marketing academic. That matters to me. Promotions The authors research which scholars got promoted. The promotions in question are from assistant to associate professor….
Variety Seeking And Halloween Candy
Variety Seeking Behavior Has A Large Literature My Halloween post is about variety seeking. This is an active topic in consumer psychology. There is a strain of research that asks why some people embrace variety more than others. I generally am less excited by work on the stable differences between people, traits. People do differ…
More On Evaluating Student Evaluations
Today’s piece has more on evaluating student evaluations. Braga, Paccagnella, and Pellizari’s (2014) article is a useful contribution to the debate about student evaluations. The Challenge Of Evaluating Evaluations This research does have limitations. For example, it is based on one school. Furthermore, the very strength of the article (random assignment of students to classes)…
