Customer experience is one of those phrases that crop up in marketing that seems important but it isn’t always 100% clear what people mean by it. As such a key task taken on by Katherine Lemon and Peter Verhoef in a 2016 piece was defining customer experience. They then note how this relates to the…
Category: multi-channel distribution
Velocity Graphs, Multi-Channel Distribution and Managing Distribution
My first blog as a University of Georgia professor (written in summer 2020). The blog post features an excellent new book on multi-channel distribution. This by my professor when I was at Darden, Paul Farris, and Kusum Ailawadi, another star academic. (She is at Tuck). Thinking Through Your Multi-Channel Distirbution The authors tackle multi-channel distribution….
