David Aaker’s The Future Of Purpose-Driven Branding is written by a true legend in the field of branding. What is more, his message is a good one. Branding for a purpose is on the up. It has a great future. The Two Jobs Of Purpose-Driven Branding Purpose-driven branding has a great future because branding expertise…
Category: Brands
Who Thinks Brands Should be Involved in Social Issues?
YouGov is a survey firm and [in 2018] they uncovered what consumers think of firms getting involved in social issues. What was the result? Who thinks brands should be involved in social issues? Political Involvement From Brands I think this is a fascinating topic. I would expect more and more political involvement from brands. If…
