A major challenge in sustainable business is that many of the good things we want simply can’t be seen. The electronics equipment you are considering may have be made by people being paid a decent wage, or it may not have been. You don’t really know the difference from just looking at the product. Gregory…
Category: Sustainability
Marketing Is An Essential Part Of Positive Change
To change the way commerce works requires good business practice — in all senses of the word good. Marketing is an essential part of positive change. It isn’t good enough to want to do good things for the world with your company, you also need to be a good marketer. To make a positive change…
Should Firms Advertise Their Good Deeds?
How do you get credit for your good deeds? A 2015 paper considers this problem. The authors suggest that informing people of your good deeds can backfire. People attribute impure motives to anyone who draws attention to their good deeds. A similar issue occurs for companies. So, should firms advertise their good deeds? A Moral…
Will Consumers Actually Pay For Sustainability?
There are many ways that sustainable business can be financially successful. One of the first things that comes to mind is that consumers might be willing to pay more for products that are produced in a responsible way. Most consumers would prefer their products not to be made by child labor or to pollute the…
Does Doing Good Generate Loyalty?
One of the big questions in sustainable business is whether doing good can actually pay. This is often really tricky to establish. In an ideal world, we can run an experiment where we randomly assign some companies to do bad stuff and other identical companies to do good stuff and see what happens. Obviously, we…
Effective And Strategic Altrusism
A few years ago William MacAskill was all the rage. His effective altruism movement was riding high. Many of the rich and powerful endorsed his views. Things have gone off the boil a bit since. So, with an eye for being behind the trend today I’ll look his Doing Good Better ideas. I’ll also set…
Win-Wins Are Good For Stakeholders
A theme I see in some writing about sustainable business is that we need to get beyond win-wins. Although I get the point — business cases won’t deliver everything — I worry that this isn’t the right message. Win-wins are good for stakeholders, and we haven’t found all the win-wins yet. As such, I’m not…
A History Of Conservation
Michelle Nijhuis has written a history of conservation, Beloved Beasts. There are 1) many interesting characters and 2) fascinating ideas concerning species and their preservation. Unfortunately, these two features of the book seemed to conflict to my mind. The stories of the colorful characters’ lives kept getting interrupted by digressions about ideas. Still, none of…
Owners Often Care About Beer, Housing, God, And National Identity
Milton Friedman’s idea that owners of, and managers at, companies should only care about the owner’s wealth is pretty odd when you think about it. Owners have long cared about much more because they are human beings. A book on the Guinness family suggests owners often care about beer, housing, God, and national identity. What…
Being Fair To People You Don’t Agree With
Being fair to people you don’t agree with is a really challenging task. After all, from your viewpoint, they are wrong. It can be pretty easy to see the holes in their arguments. Indeed, we can be really great at that. Although we are generally not so talented at taking apart our own arguments. When…
