David Brooks’ book The Social Animal was fascinating. We saw a Conservative commentator engaging well with social science. The Road to Character is a rather different book. What then does Brooks tell us about character and impacting politics from retirement? Brooks As Biographer It is a collection of biographies designed to encourage more moral behavior….
Category: Political Marketing
Political Marketing And The Modern Age
How have election communciations been changing? What can we say about political marketing and the modern age? The US Presidential Election of 2016 With a couple of colleagues, Joseph Ryoo and Alina Nastasoiu, I wrote a chapter in a recent review of the US Presidential Elections in 2016. (We could have just published a one-word…
Do You Trust Business?
Movie villains are often business people. So do you trust business? Evil Business People The remake of the Magnificent Seven was understandably keen to change the villain from the, let’s just say dated, villain portrayal in the original. The writer went for an evil businessman. Audiences seemed fine with it. They find it plausible that…
Listening Versus Leadership
One of the most interesting problems in marketing is how much to listen to consumers. There are certainly challenges with listening to consumers. Sometimes it is probably fair to say that consumers don’t have a great idea what they want. That said, in for profit businesses there rarely is a good reason to ignore consumers’…
Academics And Political Conclusions
We all have political opinions. (Having no opinion is a stance in itself). What can we say about academics and political conclusions? Academics Have A Role In Political Discourse Academics have an important role to play in political discourse. Yet, we have to try to rid ourselves of bias and use appropriate evidence. It is therefore disappointing…
Controlling Your Political Brand
One of the key challenges for any party or politician is controlling your political brand. Case studies are a useful tool. They show that has been done in the past. Political Versus Administrative Tension often arises between the political and administrative aspects of government in a democracy. Elected politicians set the strategy. This should (ideally) reflect…
The Aura Of Inevitability
Many markets have characteristics different to those of the “standard” products. By which I mean the apples and oranges one learns about in introductory economics. One of the more interesting facets of the information economy is that some markets can tip. This means success leads to future success. Winners get more. This can create the aura of inevitability….
Rationality And The Republican Autopsy
Political marketing is about giving voters what they want so one must have some notion of how voters think. With a colleague, June Cotte, I wanted to uncover how political marketers think voters think. The specific question we looked at was: “do political marketers think voters are rational?” What can we say about rationality and the Republican autopsy? Lack Of Clarity…
Why Even The Best Economists Don’t Get Marketing
George Akerlof and Robert Shiller have good points, excellent stories, and a clear aim in Phishing for Phools. The aim is to convince economist colleagues that all market outcomes aren’t perfect. I applaud their aim. That said, their conceptualization assumes consumers (and others) are robots with a monkey on our backs. The monkey prevents us from being “fully rational”. I’d say, however, that we…
Canadian Voting Behavior
Canada votes in a general election on Monday. It seems a good time to consider what drives voter choice. What do we know of Canadian Voting Behavior? What Drives Canadian Voting Behavior? There are multiple explanations and most have at least some support. One popular theory is that people vote for the leaders of parties….
