Ezra Klein‘s and Derek Thompson‘s Abundance tackles how those who believe that the world can be better have to achieve more. It isn’t good enough to be just against things, i.e., stopping things getting worse. To make the world better, you need to be for positive progress. What you want also needs to be deliverable on a…
Category: Political Marketing
Can Political Advocacy Be Profitable?
You often see people saying things such as ‘can’t they just stick to business?’ You even see claims that business will be more successful if they just cut out the politics. But is this correct? Can political advocacy be profitable? Corporate Political Advocacy And Negativity Bias Corporate Political Advocacy (CPA) is when a firm takes…
Better Business Meets Politics
I recently published an article in the Journal of Sustainable Marketing. This discussed the intersection between politics and better business. What is happening as better business meets politics? Should Business Stay Out Of Politics? There are two ways to look at this question. Firstly, there is a wider question. This can be seen as an…
Math And The Presidency
2020 was a US Presidential election like no other. Covid was a major factor both in policy terms but also in how it impacted the very act of campaigning. Still, what didn’t change was that looking at some basic numbers can help us understand what happened. What then can we say about Math and the…
Messaging About Sustainability
Jason Hickel wants a fundamentally changed world which he discusses in Less is More. Other posts have noted technical and historical challenges in his work. For this post let us consider how Hickel thinks his ideas can be implemented. What is his messaging about sustainability? For the sake of argument let’s assume that you think…
